Esteban Peralta

Designed and executed multi-channel marketing campaigns aligned with quarterly commercial
objectives, covering in-store, digital, and social media touchpoints.

Led a cross-functional creative team coordinating campaign delivery across 3+ regional
markets simultaneously.

Identified and implemented AI-powered production workflows (Google Banana, Google Veo, Lovart, Chatgpt y Perplexity), reducing

Coordinated a creative team producing weekly retail and social media campaigns, maintaining
brand consistency across all touchpoints.

Designed in-store visual merchandising materials, 3D renders, and motion graphics for seasonal
product launches.

Produced motion content for TikTok, Instagram Reels, and YouTube Shorts, increasing social
engagement metrics period-over-period.

Streamlined creative

Created 3D store concept visualizations and in-store POS materials for retail environments
across Panama.

Developed animated content and motion graphics for e-commerce campaigns, contributing to
increased CTR on seasonal promotions.

Collaborated with marketing and retail teams to ensure visual brand consistency across digital
and physical channels.

Produced assets for omnichannel campaigns span

Managed brand identity and visual communication strategy for a major infrastructure and
engineering group over 8 years.

Produced print, digital, and event materials for internal and external communications
campaigns.

Built and maintained brand guidelines applied across multiple business units and markets.

Developed marketing collateral including annual reports, presentations, and corporate iden

Directed all audiovisual production and educational programming for the inaugural Panama Animation Festival. Managed the national call for entries, curated content, coordinated full media coverage for the founding edition, and established creative production standards and event identity.

Directed all audiovisual production and educational programming for the inaugural Panama Animation Festival.
Managed national call for entries, content curation, and full media coverage for the festival's founding edition.
Established creative production standards and event identity that set the benchmark for future annual editions.

Created public awareness campaigns, internal publications, and technical animations for Panama's landmark Bay of Panama sanitation megaproject.
Designed engineering presentations and visual communications bridging complex technical content with clear public-facing messaging.

Produced detailed 3D models and 2D technical drawings of commercial HVAC systems including ductwork, hydronic systems, chillers, pumps, and cooling towers.
Delivered high-precision technical visualizations supporting engineering and sales teams across commercial projects in Panama.

Editor of Wedding Videos, Birthdays and more; for the realization of highlights or trailers and movies from 15 to 40mins. Designer of DVDcases and DVDmenu and more.

Project of the Dept. of Hogar for a few months, Arts were made as banners, boxes of varied products and creation of corporate logos; as well as documentation for the company.

Encargado en la realización de Videos Promocionales para diferentes programas de TV; creando animación 2D en AfterFX. (TRES SEMANAS = 114 Horas)

Produced promotional videos for different TV programs. Created 2D animation using AfterFX as part of the internship deliverables.

Encargado sobre la realización de Quemados (dígase anuncios de programación de los diferentes canales en la parte inferior de la pantalla) y arte para la programación regular de la corporación.

Atención al Cliente frontline sobre pólizas de vida, cambios y demas tramites. Administración de papeleo para cada tramite y gestión de cambios en la misma.

Studied marketing and advertising with an emphasis in graphic design at Universidad Latina de Panamá (2018–2020).

Postgraduate studies in Social Media Marketing and Digital Strategy at INESEM Business School (Feb–Apr 2021).

Curso Básico y Intermedio de 3ds max para manejo de modelado y texturizado.

Completed an introductory and intermediate course in 3ds Max for modeling and texturing (2012).

Completed a course in integral creativity at Brother Ad School (2017).

Earned a degree in Digital Animation focused on visual communication at Universidad Latina de Panamá (2007–2010).