Laura Herrera

Lead marketing, brand, communications, digital experience and revenue strategy for a museum welcoming nearly 1.4 million visitors annually, with responsibility for more than $30 million in earned revenue and a team of approximately 20. Delivered 11% year-over-year attendance growth, a 197% increase in earned media impressions, 259% growth in social engagement and 22% growth in group sales revenue.

Freelance makeup artist for wedding and editorial work, with features in Teen Vogue, Refinery29, Factice Magazine and Natalie Off Duty.

Led brand strategy, creative direction, content, editorial, digital, social media and communications for a leading contemporary art institution. Built and led a 25-person multidisciplinary team and directed positioning and go-to-market strategy for approximately 18 exhibitions annually.

Rebuilt the marketing function and led integrated brand, creative, communications and digital strategy. Built Chicago Hot Dog Fest into a three-day citywide experience attracting nearly 20,000 attendees and generating nearly $2 million in ticket revenue.

Built the firm's brand strategy practice, partnering with architects, designers and developers to create hospitality brands. Developed brand and marketing strategies for clients including Peninsula, Marriott, Hilton and Hard Rock.

Developed media strategies for national retail and consumer brands, contributing to a 13% increase in back-to-school sales for a key client.

Led product marketing, customer communications and brand awareness for a national education technology company.

Bachelor of Arts in Marketing Communications from Columbia College Chicago.