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Laura Daza

@lauradaza

Executive Assistant at EMAPTA who manages CEO workflows and builds HubSpot automations, forms, and client-facing web pages.

Colombia

Message

At EMAPTA, I manage the CEO’s calendar, email, and deliverables, and prepare reports and documentation for decision-making. I also build HubSpot workflows, email automations, and forms, and create and update client-facing pages using Squarespace and Beaver Builder.

Previously, at Hire Horatio, I analyzed operational data and KPIs and built reports and dashboards using Power BI and Google Workspace. Across healthcare, marketing, and fintech environments, I’ve supported customer operations, quality processes, and leadership teams.

Experience

Work history, roles, and key accomplishments

Current

Executive Assistant to CEO

Current

EMAPTA

Dec 2025 - Present (10 months)

Manage executive calendar, email communications, and task tracking. Prepare reports and documentation, act as liaison, and support CRM and marketing workflows.

Calendar Management Email Management Reporting Documentation Task Tracking HubSpot Google Workspace Bonsai Power BI Slack Squarespace Beaver Builder CRM Process Optimization

Quality Analyst Specialist

Hire Horatio

Jul 2024 - Dec 2025 (1 year 5 months)

Analyzed operational data and KPIs, built reports and dashboards, and coordinated with operations to implement performance improvement plans. Developed documentation and training materials.

Data Analysis KPI Reporting Power BI Google Workspace Documentation Training Process Improvement Cross Functional Collaboration

Senior Customer Service Representative

Optum

Nov 2021 - Apr 2024 (2 years 5 months)

Supported high-volume customer interactions for U.S.-based healthcare clients. Assisted leadership with reporting, attendance tracking, and performance monitoring, and delivered onboarding support.

Customer Service Healthcare Reporting Attendance Tracking Performance Monitoring Onboarding Training Escalation Management Team Leadership

Quality Analyst

OutPLEX

Feb 2021 - Oct 2021 (8 months)

Monitored customer interactions and documented performance insights. Provided structured feedback and contributed to process improvements and training initiatives.

Quality monitoring Feedback Process Improvement Documentation Training Collaboration

Customer Service Representative

Concentrix

Sep 2019 - Dec 2020 (1 year 3 months)

Handled high-volume inbound calls supporting Medicare and Medicaid members. Documented interactions, ensured compliance, and assisted with claims and benefits inquiries.

Customer Service Healthcare Medicare Medicaid Claims Compliance Documentation Call Handling