Open to opportunities

Laura Bedoya

@laurabedoya1

Message

I design conversion-focused digital products from research through high-fidelity delivery.

Colombia

Message

What I'm looking for

I'm looking to lead end-to-end product design for digital products where research, user journeys, conversion, and close collaboration with development teams drive measurable outcomes.

I've led end-to-end product design for more than 20 client projects at Triario across finance, healthcare, architecture, and tech. I turn research into user flows, wireframes, prototypes, and high-fidelity interfaces while partnering closely with developers to deliver consistent experiences.

At Karibik, I owned UX/UI for conversion-critical e-commerce pages and checkout flows, contributing to a 50% increase in online sales. I also led the design work for its migration from VTEX to Shopify and built a scalable component-based Figma design system.

I use Claude, ChatGPT, and Figma Make in my everyday process to accelerate research, ideation, and execution. My work combines user research, journey thinking, CRO, and polished responsive design to improve customer experiences and measurable outcomes.

Experience

Work history, roles, and key accomplishments

UX/UI Strategist

Triario

Jul 2024 - Feb 2026 (1 year 7 months)

Led end-to-end design for 20+ client projects across finance, healthcare, architecture, and tech. Conducted user research, designed flows and prototypes, and used AI tools to accelerate delivery, boosting site traffic by up to 33%.