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Juan Garizabalo

@juangarizabalo

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I design subscription, security, and SaaS experiences that improve conversion for millions of users.

Colombia

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What I'm looking for

I'm looking to lead product design from discovery through delivery, working closely with product and engineering teams on scalable, data-informed experiences. I'm especially drawn to subscription, security, SaaS, and AI-native product work.

At Amazon Ring, I lead end-to-end design for global subscription growth and account security, improving conversion, upgrade rates, and sign-on success for millions of users. I use research, iterative prototyping, and A/B testing to strengthen subscription funnels.

Previously, I led a three-person design team at True North, shaping B2B fintech SaaS dashboards and payment flows while improving self-service experiences. At Belatrix and Tije Travel, I established product direction, design systems, UX patterns, and scalable web experiences from zero to launch.

I also designed, built, and shipped Alafija with an AI-native workflow using Next.js, TypeScript, Claude, Cursor, and Vercel. I enjoy taking products from discovery through high-fidelity delivery, partnering closely with product and engineering teams.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Amazon - Ring

Jan 2020 - Present (6 years 8 months)

Lead end-to-end design for global subscription growth and account security within the Ring ecosystem, driving double-digit percentage improvements in conversion and upgrade rates. Conducted user research and product discovery to optimize subscription funnels, achieving 30% increase in funnel volume through iterative prototyping and A/B testing.

Product Design UX Strategy User Research A B Testing Conversion Rate Optimization Prototyping Design Systems Accessibility Figma Amplitude Hotjar Google Analytics Maze Miro Jira Confluence

Lead Product Designer

True North

Jan 2018 - Jan 2020 (2 years)

Directed a three-member design team overseeing research, ideation, and prototyping for Fintech B2B SaaS products, delivering end-to-end UX/UI for dashboards and payment flows. Reduced customer service call volume by improving self-service UX flows, using data-driven discovery and customer interviews to validate solutions.

Product Designer

Belatrix (now Globant)

Jan 2015 - Jan 2018 (3 years)

Served as founding designer on multiple B2B SaaS products, establishing design direction, UX patterns, and component libraries from zero to launch. Collaborated directly with engineering leads and product managers to define scope, prioritize features, and ship iteratively in a fast-paced environment.

Product Design UX Strategy Design Systems Component Libraries B2B SaaS Figma Sketch Illustrator Photoshop Jira Confluence

Product Designer

Tije Travel

Jan 2014 - Jan 2015 (1 year)

Owned UI execution and developed the web design system for a major OTA, ensuring visual consistency and platform scalability. Thrived as sole product designer in a startup environment, owning the full design lifecycle from research through delivery with high autonomy.