Open to opportunities

diana rojas

@dianarojas1

Message

I design data-informed digital products that connect user value with measurable business impact.

Colombia

Message

What I'm looking for

I’m open to new product design challenges where I can lead end-to-end initiatives, use research and data to guide decisions, and translate business opportunities into measurable value for users and companies.

At tyba por Credicorp Capital, I design the International Stock Trading product, bridging business and user needs through data, research, and hypothesis validation before development investment.

I've led end-to-end product design from discovery through launch, partnering with Product Management, engineering, QA, data, operations, and stakeholders to turn insights into actionable decisions. My work prioritizes user value alongside measurable business impact and platform growth.

Previously, I improved conversion across Alkosto and Ktronix’s high-traffic ecommerce platforms and designed digital interfaces for Caracol Radio, including a live electoral-results widget for the 2018 presidential elections.

I bring a foundation in graphic design, web design, HTML, CSS, UX research, interface design, and scalable design systems. I’m open to new product design challenges where I can help define opportunities, success metrics, and valuable digital experiences.

Experience

Work history, roles, and key accomplishments

Senior Product Designer

tyba por Credicorp Capital

May 2024 - May 2026 (2 years)

I acted as a strategic bridge between business and user needs in the International Stock Trading product, applying design methodologies to validate hypotheses with data and research before committing development resources. In close collaboration with Product Management, I supported design decision-making across the product, working alongside front-end, back-end, QA, data, and operations teams — pr

Product Design UX Research Stakeholder Management Cross Functional Collaboration Design Strategy

UI/UX Designer

tyba por Credicorp Capital

Jul 2022 - May 2024 (1 year 10 months)

I built user-centered product solutions balancing experience, usability, and technical feasibility. I validated proposals through user research and testing, working collaboratively with development and business teams to ensure implementation and alignment with strategic objectives. I also actively contributed to the evolution of the design system, supporting its scalability and strengthening its a

UI Design UX Design User Research Usability Testing Design Systems

Diseñador de experiencias de usuario

Colombiana de Comercio / Corbeta / Alkosto S.A

Feb 2019 - Jul 2022 (3 years 5 months)

I optimized conversion for high-traffic ecommerce platforms — Alkosto and Ktronix — working closely with the development team to ensure correct design implementation while preserving the user experience at key interaction points. A stage where I strengthened my understanding of the relationship between design, code, and conversion in high-volume products.

UX Design Ecommerce

Diseñador de interfaz de usuario web

Caracol Radio

Oct 2017 - Feb 2019 (1 year 4 months)

I designed interfaces and digital content for high-traffic media platforms, including a live-updating electoral results widget for the 2018 presidential elections — a real-time data visualization challenge under high user demand.

UI Design Web Design Data Visualization

Diseñador gráfico de sitios web

Consultoría Colombiana S.A.

Jul 2011 - Oct 2017 (6 years 3 months)

I handled visual production and web development of HTML and CSS pieces for technology and business teams — my first exposure to the intersection of design and code, which today underpins my technical judgment when collaborating with development.

Graphic Design HTML CSS Web Development