Laura Atwood

At Burberry, I lead global product strategy for sustainability data, traceability, and regulatory compliance across the supply chain. I scaled an end-to-end traceability platform that models material flow from raw inputs to finished goods and enables verifiable data lineage across a multi-tier global supply chain.

I defined a canonical data model and shared data standards to enable cross-system interoperability, regulatory compliance, and enterprise-wide ESG reporting. My work spans digital product passports, CSRD, EPR, DPP, circularity, counterfeit mitigation, and cross-functional leadership across IT, supply chain, sustainability, finance, and legal.

Previously, I led Nike's global Move to Zero digital strategy and circularity initiatives, owned product strategy for AWS Training & Certification and Amazon paid services, and built eCommerce and digital marketing businesses across North America and Europe.