Lara Roberts

I’m a Marketing and Data Analytics Director who turns performance marketing into measurable revenue. I lead marketing strategy, execute campaigns across channels, and use analytics to continuously improve ROI and customer outcomes.

In my current role, I directed marketing initiatives, secured NIL partnerships, and expanded brand presence across two locations, including launching a new branch. I produced and managed photo/video content and grew social media engagement by 45% through consistent publishing and storytelling.

I build data-driven systems to scale results—creating targeted ad campaigns on Google and Meta that produced a 737.5% increase in sales from ads and a 1267.2% ROI during peak season, contributing $119,000 in revenue. I also built an automated email marketing system with custom-coded HTML templates and developed dashboards to support analytics, media projects, and PR/community efforts.

Alongside industry leadership, I support academic growth as a Graduate and Undergraduate Teaching Assistant and a Graduate Assistant- Analytics at Auburn University. I’ve taught biology with a 93% positive evaluation response and built Power BI dashboards, including work for the Office of the Provost, while compiling and cleaning data for academic honesty reporting.