LAKSHAY SHARMA

I’m a BBA (Marketing) student who builds outreach and automation workflows that help SMBs improve prospect engagement. I focus on turning messy research and repetitive work into clear systems that teams can actually run.

Through a self-initiated outreach venture, I researched companies before outreach to identify weak positioning, marketing gaps, and personalized campaign angles. I developed messaging using prospect research and LinkedIn analysis, then tested multiple outbound approaches across LinkedIn and email to spot what drives engagement.

I also build lightweight workflow automations to streamline content and operations. I used n8n to automate repetitive and content-related processes, while experimenting with LinkedIn content hooks and positioning styles to understand what creates inbound interest.

My process blends discovery-style conversations with workflow thinking—so I first uncover bottlenecks, then suggest practical research and automation improvements. I’ve evaluated a range of tools (not hype) to support real business use cases, strengthening my outreach strategy, prospect analysis, and problem-solving through hands-on iteration.