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laiba ayub

@laibaayub

Confident Business Analytics student with practical experience in HR and Marketing.

Pakistan
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What I'm looking for

I seek a collaborative environment where I can apply my analytical skills and grow professionally.

I am a motivated Business Analytics student with a passion for applying analytical and creative thinking to real-world challenges. My experience spans across HR, marketing, and social media management, where I have successfully contributed to various projects and initiatives. I thrive in dynamic team environments and am eager to leverage my skills in data analysis and content creation.

During my internship at MCB Chinese Business Centre, I effectively marketed women's credit cards, acquiring 47 accounts in just six weeks. This role honed my skills in CRM, sales, and marketing strategy. Additionally, my current position as a Social Media Manager at BFL Pakistan allows me to manage and grow an Instagram page, focusing on content creation and strategy optimization to enhance engagement and reach.

With certifications in Statistical Analysis using Excel and Introduction to Python, I possess a strong foundation in data-informed decision-making. I am committed to continuous learning and development, aiming to contribute positively to any organization I join.

Experience

Work history, roles, and key accomplishments

BP
Current

Social Media Manager

BFL Pakistan

May 2025 - Present (6 months)

Currently managing and expanding an Instagram page by creating engaging content, designing visuals, running advertisements, and optimizing strategies for increased reach and engagement. Responsible for overall digital presence and growth.

MC

Intern

MCB Chinese Business Centre

Jul 2024 - Aug 2024 (1 month)

Marketed women's credit cards and successfully acquired 47 accounts within a six-week period. Gained valuable experience in CRM, sales, and marketing strategy development.

OF

Intern

Overseas Pakistani Foundation

Jan 2024 - Feb 2024 (1 month)

Provided support for various HR tasks, including employee onboarding, orientation programs, and documentation management. Utilized MS Office tools to streamline HR processes.

Education

Degrees, certifications, and relevant coursework

FS

FAST National University of Computer and Emerging Sciences

Bachelors of Business Analytics, Business Analytics

2023 -

Currently pursuing a Bachelor's degree in Business Analytics, focusing on data-informed decision-making. Awarded Dean's Honor List certificate twice for strong academic performance and high GPA.

Tech stack

Software and tools used professionally

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laiba ayub - Social Media Manager - BFL Pakistan | Himalayas