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Kyle McMahon

@kylemcmahon

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Senior Digital Marketing Manager specializing in SEO/AEO, technical optimization, and AI-driven growth strategies.

United States

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What I'm looking for

I’m looking for a growth-focused digital marketing role where I can lead AI-powered SEO/AEO strategy, run technical optimizations and audits, and use reporting to drive measurable visibility and performance improvements.

I’m a results-driven SEO and AEO specialist and Senior Digital Marketing Manager, focused on building data-driven strategies that improve digital visibility and measurable growth. At Trone, I manage the AI, SEO, GEO, AEO and content strategy, run website and technical SEO audits, and create custom Looker Studio reports to guide decisions.

I also lead competitive analysis for content strategy, plan and create content (including blog planning and writing), and manage Google PPC ads to support performance goals. Previously, as an SEO Strategist and Enterprise Digital Marketing Specialist, I delivered Semrush-based competitor analysis, deep keyword research, proposed sitemaps for site structure, ran technical SEO audits, built conversion rate optimization campaigns, and audited backlinks (including disavow documents) using Search Console.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketing Manager

Current

Trone

Jul 2022 - Present (3 years 11 months)

Manage AI, SEO, GEO, AEO, and content strategy, including website and technical SEO audits and pre-launch SEO preservation checklists. Oversee content planning/creation, local and off-page SEO, Looker Studio reporting, and Google PPC campaign management.

AI SEO Technical SEO GEO Strategy Looker Studio Keyword Research Content Planning Local SEO Off Page SEO PPC

SEO Strategist

Avalanche Creative

Feb 2022 - Jul 2022 (5 months)

Delivered SEO strategy for ongoing clients using Semrush to perform competitor analysis, keyword research, and technical audits. Built 90-day content plans, proposed sitemaps, and created CRO campaigns, including backlink audits and Search Console disavow documentation.

SEMrush Competitor Analysis Keyword Research Technical Site Audits Content Planning Sitemap Strategy Conversion Rate Optimization Google Search Console

SEO Consultant

Mainstreethost

Feb 2011 - Feb 2022 (11 years)

Researched and tested approaches to improve search engine rankings while working across PHP/HTML and multiple CMS platforms including Joomla, Magento, Volusion, and WordPress. Managed client PPC campaigns and produced monthly/quarterly marketing performance reports.

SEO Strategy PHP HTML Joomla Magento Volusion WordPress PPC Management

SEO Account Coordinator

Mainstreethost

Jan 2013 - Jan 2014 (1 year)

Managed marketing accounts for 150+ clients, providing updates via daily outreach and up-selling improved marketing packages and new services. Coordinated client communication to keep campaigns on track.

Client Account Management Campaign Coordination Client Communication Time Management Organizational Skills Reporting