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Kyle McKitrick

@kylemckitrick

Marketing systems and AI automation specialist at CurrentWave, building AI content pipelines and agent integrations for client sites.

Canada

Message

At CurrentWave, I build and maintain a custom CMS across client sites, including an ecommerce build with payments and email. I added an AI content pipeline that drafts articles from stored research, checks for invented facts, and requires human approval before publication.

I also build AI-drafted lifecycle emails and customer support replies, along with MCP servers and API access for clients’ AI agents. Previously, I led operations for professional esports teams at Splyce through its acquisition by OverActive Media.

Experience

Work history, roles, and key accomplishments

Current

Marketing Systems & AI Automation Specialist

Current

CurrentWave

Jul 2022 - Present (4 years 3 months)

Independent consultancy building marketing systems for small-business clients, including custom CMS, AI content pipelines, and AI-drafted lifecycle emails.

SEO Account Manager & Web Developer

Connection Incorporated

Jan 2024 - Aug 2024 (7 months)

Managed concurrent client SEO accounts from planning through reporting, including technical audits, keyword and content recommendations, and GA4 and SEMrush reporting. Built SEO-focused WordPress sites with structured site architecture, metadata, and schema markup.

SEO Technical SEO GA4 SEMrush WordPress Schema Markup

Operations Manager

REX Opportunity Corp

May 2020 - Jul 2022 (2 years 2 months)

Managed the onboarding pipeline for new YouTube creator clients.

Operations Onboarding Pipeline Management

Senior Manager, Team Operations

OverActive Media

Jan 2019 - May 2020 (1 year 4 months)

Supported the launch of new professional league franchises, contributing to branding and team strategy. Prepared player documentation and coordinated work visa applications with immigration lawyers.

Operations Branding Team Strategy Immigration Coordination

General Manager, Team Operations

Splyce

Sep 2015 - Dec 2018 (3 years 3 months)

Led operations for multiple professional esports teams, managing player contracts, coaching staff hiring, work visas, housing, and international travel logistics. Worked directly with ownership on hiring and early-stage company planning.

Operations Contract Management Hiring Vendor coordination Immigration Travel Logistics