Kyle Garzia
@kylegarzia
I build scalable design systems and AI-native consumer and B2B product experiences.
What I'm looking for
I've built and owned design systems, unified complex product tools, and shipped AI-powered experiences for btwb, AppGrooves, CrossFit, and Eight Sleep.
At btwb, I created the component library, patterns, tokens, documentation, and governance that supported products across mobile, web, Watch, and TV. I also consolidated four business tools into one platform, led the 0-to-1 design of Tempus, and shipped GymGPT, a conversational interface for natural-language access to revenue, member activity, and conversion data.
At AppGrooves, I led end-to-end design for a consumer platform used by millions and helped guide its pivot toward deal-based monetization. I managed and mentored a UI Designer, UX Researcher, and Data Analyst while establishing product and engineering design standards.
Most of my work has been in health and fitness, translating complex data into clear interfaces across mobile, web, wearables, and connected displays. I'm building with Claude, VS Code, and Cursor to prototype, iterate, and ship functional products through TestFlight.
Experience
Work history, roles, and key accomplishments
Led UX definition for a new product feature within the native iOS app, partnering with product, engineering, and data science to define information architecture and interaction patterns for complex health data. Delivered implementation-ready specs on a compressed timeline.
-Built and owned the design system and component library from the ground up, defining components, patterns, tokens, documentation, and governance as the product scaled across mobile, web, Watch, and TV.
-Consolidated four fragmented business tools (billing, check-ins, scheduling, tracking) into a unified platform, defining information architecture, user flows, and interaction patterns for a comple
-Led product design for a consumer platform used by millions, owning end-to-end experience from discovery through conversion.
-Drove a company pivot from app discovery to deal-based monetization by designing decision-support experiences that simplified complex data into clear, actionable interfaces.
-Managed and mentored a cross-functional design team (UI Designer, UX Researcher, Data Analyst), es
Worked as UX Designer at AppGrooves.com 📲.
Working directly with the marketing team, I have aided their design needs on various consumer-facing products including apparel, merchandising, promotional giveaways, images and screens.
-Designed and shipped the WODscreen suite; a set of wirelessly connected gym displays showing leaderboards, daily workouts, and real-time class data across Chromecast and Apple AirPlay.
-Built data visualization displays that translated real-time workout performance into clear, scannable layouts for gym owners and athletes.
-Partnered with the product team to define interaction patterns and displa
-Designed mobile and internal tool experiences supporting global operations across 15,000+ affiliate gyms.
-Built reusable UI components and interaction patterns that improved consistency across product surfaces.
-Partnered closely with engineering to deliver implementation-ready designs on tight timelines.
-Translated complex, high-volume health and operational datasets into clear interfaces, ena
Logo Design, Apparel Design, Outdoor
Merchandising Design, Brochure and Magazine Advertisements
Freelance design, focusing on graphic images for screen and print. Promotional branding and identity, user flow and experience. Front end design.
Manage all lacrosse activities, including; scheduling, staffing, and events, ranging from day and overnight camps, clinics, coaching sessions, 1-on-1 training, winter and summer travel team coaching and direction, and growth of the sport in the South Bay Region. Direct boys and girls, ages 5-18, lead high school, college and post-collegiate coaches and players on and off the field through lacrosse
Small company environment. Daily responsibilities include: creating and maintaining brand dominance through targeted advertising and social media interaction.
Major Recent Projects include:
Researched and designed the all new allwestlax.com, which was the 1st major design overhaul for the company since 2010. User and competitive research, user flows, wireframing, card sorting and low and high-fid
Founded in 2010, 20two creative utilizes the top design styles and innovations for truly spectacular creations.
Specialize in Graphic art, ranging from corporate identity through digital representations, as well as technical and/or Illustration work.
Among being the company's lead graphic designer, I also handled phone calls to vendor companies and apparel/stationary orders.
Hired to assist in transition to new corporate identity. Handled web content for company's intranet system.
Education
Degrees, certifications, and relevant coursework
West Valley College
Associate of Arts, Digital Communication and Media/Multimedia
2016 - 2018
Pursued an Associate of Arts in Digital Communication and Media/Multimedia.
West Valley College
Associate of Arts - AA, Digital Communication and Media/Multimedia
2016 - 2018
General Assembly
Certification, User experience
2015 - 2015
Antonelli Institute
Associate of Arts, Graphic Design
2000 - 2002
Earned an Associate of Arts in Graphic Design, receiving the 2002 Best Illustration Portfolio award.
Antonelli Institute
Associate of Arts - AA, Graphic Design
2000 - 2002
2002 Best Illustration Portfolio
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
kylegarzia.comPortfolio
kylegarzia.comJob categories
Skills
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