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Kyle GarziaKG
Open to opportunities

Kyle Garzia

@kylegarzia

I build scalable design systems and AI-native consumer and B2B product experiences.

United States
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What I'm looking for

I'm looking for my next role at a company where design systems, product craft, and AI-native workflows matter.

I've built and owned design systems, unified complex product tools, and shipped AI-powered experiences for btwb, AppGrooves, CrossFit, and Eight Sleep.

At btwb, I created the component library, patterns, tokens, documentation, and governance that supported products across mobile, web, Watch, and TV. I also consolidated four business tools into one platform, led the 0-to-1 design of Tempus, and shipped GymGPT, a conversational interface for natural-language access to revenue, member activity, and conversion data.

At AppGrooves, I led end-to-end design for a consumer platform used by millions and helped guide its pivot toward deal-based monetization. I managed and mentored a UI Designer, UX Researcher, and Data Analyst while establishing product and engineering design standards.

Most of my work has been in health and fitness, translating complex data into clear interfaces across mobile, web, wearables, and connected displays. I'm building with Claude, VS Code, and Cursor to prototype, iterate, and ship functional products through TestFlight.

Experience

Work history, roles, and key accomplishments

btwb logoBT

Lead Product Designer

Jan 2022 - Oct 2025 (3 years 9 months)

-Built and owned the design system and component library from the ground up, defining components, patterns, tokens, documentation, and governance as the product scaled across mobile, web, Watch, and TV.
-Consolidated four fragmented business tools (billing, check-ins, scheduling, tracking) into a unified platform, defining information architecture, user flows, and interaction patterns for a comple

AppGrooves.com 📲 logoAP

Senior Product Designer

Nov 2020 - Jan 2022 (1 year 2 months)

-Led product design for a consumer platform used by millions, owning end-to-end experience from discovery through conversion.
-Drove a company pivot from app discovery to deal-based monetization by designing decision-support experiences that simplified complex data into clear, actionable interfaces.
-Managed and mentored a cross-functional design team (UI Designer, UX Researcher, Data Analyst), es

Greylock Partners logoGP

Designer (Marketing)

Feb 2016 - May 2020 (4 years 3 months)

Working directly with the marketing team, I have aided their design needs on various consumer-facing products including apparel, merchandising, promotional giveaways, images and screens.

btwb logoBT

Product Designer

Apr 2019 - Dec 2019 (8 months)

-Designed and shipped the WODscreen suite; a set of wirelessly connected gym displays showing leaderboards, daily workouts, and real-time class data across Chromecast and Apple AirPlay.
-Built data visualization displays that translated real-time workout performance into clear, scannable layouts for gym owners and athletes.
-Partnered with the product team to define interaction patterns and displa

CrossFit, Inc. logoCI

UX/UI Designer

Jan 2017 - Jan 2019 (2 years)

-Designed mobile and internal tool experiences supporting global operations across 15,000+ affiliate gyms.
-Built reusable UI components and interaction patterns that improved consistency across product surfaces.
-Partnered closely with engineering to deliver implementation-ready designs on tight timelines.
-Translated complex, high-volume health and operational datasets into clear interfaces, ena

HEADstrong Foundation logoHF

Graphic Designer

Jan 2008 - Sep 2017 (9 years 8 months)

Logo Design, Apparel Design, Outdoor
Merchandising Design, Brochure and Magazine Advertisements

kylegarzia.com logoKY

Designer

Jan 2016 - Jan 2017 (1 year)

Freelance design, focusing on graphic images for screen and print. Promotional branding and identity, user flow and experience. Front end design.

All West Lacrosse logoAL

Regional Director

Jan 2013 - Jan 2016 (3 years)

Manage all lacrosse activities, including; scheduling, staffing, and events, ranging from day and overnight camps, clinics, coaching sessions, 1-on-1 training, winter and summer travel team coaching and direction, and growth of the sport in the South Bay Region. Direct boys and girls, ages 5-18, lead high school, college and post-collegiate coaches and players on and off the field through lacrosse

All West Lacrosse logoAL

Creative Director

Jan 2013 - Jan 2016 (3 years)

Small company environment. Daily responsibilities include: creating and maintaining brand dominance through targeted advertising and social media interaction.

Major Recent Projects include:
Researched and designed the all new allwestlax.com, which was the 1st major design overhaul for the company since 2010. User and competitive research, user flows, wireframing, card sorting and low and high-fid

20two Creative logoTC

Designer

Jan 2010 - Jan 2016 (6 years)

Founded in 2010, 20two creative utilizes the top design styles and innovations for truly spectacular creations.

Kyle Garzia.com logoKG

Graphic Artist/Illustrator

Jan 2000 - Jan 2010 (10 years)

Specialize in Graphic art, ranging from corporate identity through digital representations, as well as technical and/or Illustration work.

The Sports Institute logoTI

Marketing Director

Jan 2003 - Jan 2004 (1 year)

Among being the company's lead graphic designer, I also handled phone calls to vendor companies and apparel/stationary orders.

Deloitte Touche Tohmatsu LLC logoDL

Web Developer

Jan 2002 - Jan 2003 (1 year)

Hired to assist in transition to new corporate identity. Handled web content for company's intranet system.

Education

Degrees, certifications, and relevant coursework

WC

West Valley College

Associate of Arts, Digital Communication and Media/Multimedia

2016 - 2018

Pursued an Associate of Arts in Digital Communication and Media/Multimedia.

WC

West Valley College

Associate of Arts - AA, Digital Communication and Media/Multimedia

2016 - 2018

GA

General Assembly

Certification, User experience

2015 - 2015

AI

Antonelli Institute

Associate of Arts, Graphic Design

2000 - 2002

Earned an Associate of Arts in Graphic Design, receiving the 2002 Best Illustration Portfolio award.

AI

Antonelli Institute

Associate of Arts - AA, Graphic Design

2000 - 2002

2002 Best Illustration Portfolio

Tech stack

Software and tools used professionally

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