Open to opportunities

Heloisa User

@heloisauser

Message

I’m a senior product designer crafting accessible, AI-accelerated design systems from Figma to production.

United States

Message

What I'm looking for

I’m looking to lead end-to-end product design for enterprise and commerce experiences—shipping accessible, design-to-code systems. I want cross-functional ownership, measurable impact, and AI-assisted workflows that speed documentation and handoff while protecting craft.

I’m a Senior Product Designer with 10+ years shipping high-fidelity, accessible UI across enterprise platforms, commerce ecosystems, and design systems for both B2B and B2C audiences. I lean on strong fundamentals—user flows, interaction patterns, typography, and information architecture—and I stay fluent in design-to-code so my work holds up from Figma to production.

I bring an AI-fluent workflow to design and prototyping, using AI tools to accelerate ideation, documentation, and design-to-dev handoff without sacrificing craft. I’m user-centered by default, with a track record of measurable business impact—conversion lift, support-volume reduction, and adoption across global teams.

In recent roles, I led end-to-end enterprise UX and analytics experiences, architected scalable component libraries aligned with frontend codebases, and established design governance, accessibility standards, and documentation. I thrive partnering with product, engineering, and leadership to align UX vision with business objectives—then translating that strategy into systems teams can ship with confidence.

Experience

Work history, roles, and key accomplishments

Senior Product Designer

Estée Lauder Companies

Jan 2023 - Jan 2026 (3 years)

Led end-to-end design for enterprise digital platforms and analytics systems, including data-rich dashboards and personalization workflows. Built scalable design systems and established org-wide accessibility standards and design governance, including AI-assisted documentation and design-to-dev handoff.

Enterprise Product Design Dashboarding Personalization Design Systems Component Libraries Design Handoff Documentation Accessibility AI Assisted Workflows Claude UX Strategy

Senior UI/UX Designer

Amway

Jan 2022 - Jan 2023 (1 year)

Led information architecture and interaction design for enterprise CRM, ordering, and product-discovery systems while running usability testing. Supported rollout to 15+ internal teams across North America and EMEA and built shared Figma libraries.

Information Architecture Interaction Design Usability Testing Enterprise UX Figma Design Libraries UX Rollout

Product Designer

Toplev Agency

Jan 2018 - Jan 2022 (4 years)

Reduced customer support volume by up to 25% by leading UX/UI strategy and redesigning core user flows across SaaS, mobile, and analytics products. Accelerated multi-product delivery through reusable design systems and component libraries and partnered on product roadmaps with clients and executives.

UX Strategy User Flows UI Design Design Systems Component Libraries Product Roadmapping

Product Designer / Frontend Assistant

Barkrz

Jan 2016 - Jan 2018 (2 years)

Designed frontend-ready UI systems and interaction patterns to take an early-stage MVP to a production launch. Collaborated closely with engineers on technical feasibility.

Interaction Patterns MVP to Production Support UI Design Cross Functional Collaboration

Product Designer / Frontend Engineer

AviPrep

Jan 2024 - Present (2 years 6 months)

Designed user-centered landing pages and streamlined pilot-pathway and financing user flows to lift conversion by 25%. Built a scalable UI system of reusable interaction patterns while supporting frontend engineering needs.

Landing Page Design User Flows Conversion Rate Optimization UI Design Interaction Patterns Scalable UIs UX Strategy