Remote jobs

Kusum Varma
@kusumvarma
Content Strategist and Ghostwriter at Self-Employed, using SEO content strategy to increase organic search traffic.
What I'm looking for
At Self-Employed, I research industry trends and write marketing copy, organizing drafts in content management systems. I also executed an on-page SEO content strategy that increased organic search traffic.
As a Content Strategist at Private SAAS based IT Firm, I researched SaaS trends, wrote product messaging, and published content through a CMS. I executed on-page SEO for web pages.
Earlier, as a Content Strategist at International & National companies, I researched and wrote articles on topics including SOPs and human resource policies. I adapted my writing for different audiences and collaborated with writers and editors on content quality.
My work has also included creating business content for national and international organizations across HR, SOP documentation, workplace policies, and business communication. I help founders, leaders, and businesses turn complex ideas into clear, engaging content, including leadership writing, workplace and HR topics, AI and the future of work, and business storytelling.
Experience
Work history, roles, and key accomplishments
Content Strategist & Ghostwriter
Self-Employed
Jul 2024 - Present (2 years 3 months)
Conducts in-depth research on industry trends, crafts compelling marketing copy, develops structured drafts using CMS, and executes on-page SEO strategies to increase organic traffic.
Content Strategist
Private SAAS based IT Firm
Jul 2022 - May 2024 (1 year 10 months)
Researched SaaS trends, wrote product copy, published via CMS, and executed on-page SEO to boost organic search traffic.
Content Creator
Private SaaS Company
Jul 2022 - May 2024 (1 year 10 months)
Produced educational, marketing, and SEO content supporting SaaS products and customer acquisition.
Content Writer
Freelance
Jan 2020 - Jun 2022 (2 years 5 months)
Created business content for national and international organizations across HR, SOP documentation, workplace policies, and business communication.
Content Strategist
International & National companies
Jan 2020 - Jun 2022 (2 years 5 months)
Researched and wrote articles on various topics, adapted writing style for target audiences, and collaborated with writers and editors to ensure quality.
Content Writer
Unknown
Jan 2020 - Jun 2022 (2 years 5 months)
Created business content for national and international organizations across HR, SOP documentation, workplace policies, and business communication.
Content Developer/Creator
Tatasky Partner Recruitment
Aug 2018 - Jan 2020 (1 year 5 months)
Managed customer service delivery, SLA compliance, quality assurance, training, and team leadership to ensure high-quality service and operational excellence.
Deputy Manager
IndusInd Bank
Jul 2014 - Oct 2016 (2 years 3 months)
Developed and facilitated training programs, conducted quality audits, and drove customer satisfaction initiatives for video retail banking.
Manager
Southside Healthcare Solution Ltd.
Mar 2010 - Jun 2013 (3 years 3 months)
Managed day-to-day operations for a team of up to 70 FTE, including planning, resource balancing, client delivery, and process improvement.
Team Leader
Serco
Mar 2009 - Oct 2009 (7 months)
Generated business opportunities by interacting with C-level executives of US companies and proposing outsourcing solutions.
Asst. Manager - Operations
HSBC
Dec 2007 - Apr 2008 (4 months)
Handled and monitored a team of 18-20 members, implemented operational strategies, and managed escalations and client interactions.
Team Leader
Wipro BPO
Jan 2005 - Nov 2007 (2 years 10 months)
Managed a team of 10-12 members, provided feedback and coaching, conducted training, and ensured process compliance and quality.
Education
Degrees, certifications, and relevant coursework
BE10x
Be10X – AI Tools & ChatGPT Workshop, AI Tools
2026 -
Ongoing AI Tools & ChatGPT Workshop from BE10x, expected to complete in July 2026.
Shri Ramdeobaba Kamla Nehru Engineering College
Bachelor of Engineering, Industrial Engineering
2000 - 2004
Bachelor of Engineering in Industrial Engineering from Shri Ramdeobaba Kamla Nehru Engineering College, 2000-2004.
Jr. Sci College
H.S.S.C., Science
1998 - 2000
Higher Secondary School Certificate (H.S.S.C.) in Science from Jr. Sci College, 1998-2000.
R.N.T. High School
S.S.C., Maharashtra Board
1996 - 1998
Secondary School Certificate (S.S.C.) from R.N.T. High School, 1996-1998.
APTECH
Diploma, Computer Application
Diploma in Computer Application from APTECH.
North Maharashtra University
High School Diploma
Grade: First Division
High School Diploma from North Maharashtra University, awarded with First Division.
North Maharashtra University
Master of Social Science
Grade: First Division
Master of Social Science from North Maharashtra University, awarded with First Division.
Nagpur University
Bachelor of Engineering
Grade: First Division
Bachelor of Engineering from Nagpur University, awarded with First Division.
NIIT
Diploma, Advanced PC Application
Diploma in Advanced PC Application from NIIT.
Shri Ramdeobaba Kamla Nehru Engineering College
Bachelor of Engineering, Industrial Engineering
Bachelor of Engineering in Industrial Engineering from Shri Ramdeobaba Kamla Nehru Engineering College.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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