Prisha Gupta

Write LinkedIn and X posts for US senior executives, drawing on industry research to develop relevant angles and reflect each client's perspective and voice. Collaborate with editors and account managers to refine drafts and deliver polished copy within weekly editorial deadlines.

Develop short-form scripts, hooks and content series, with creative briefs that guide editors on captions, on-screen text and supporting visuals. Generated 506k+ Pinterest impressions and 20k+ pin clicks organically in six months by testing content ideas and formats suited to the audience.

Led B2B content strategy and editorial review. Managed team workflows and production schedules and incorporated AI tools into writing and editing.

Managed social media calendars and campaigns, independently producing and delivering 25+ pieces of content each week. Maintained a consistent brand voice across captions and promotional copy, with aligned visuals, and coordinated creator partnerships, newsletters and campaign launches.

Managed LinkedIn and Instagram content strategy for 12-13 founders and senior executives simultaneously, tailoring each client's personal brand to their goals and audience. Wrote executive narratives and thought leadership posts, supported by editorial calendars, brand voice guidelines and engagement strategies.

Wrote SEO-optimised articles daily for clients across 20+ sectors, including beauty, wellness, healthcare, sports and home décor. Researched unfamiliar subjects and adapted tone, structure and explanations to each brand's audience and the reader's search intent.

Increased Quora views from 11k to 100k+ in the first month through targeted content and active community engagement. Established content production processes for Instagram, Facebook, Quora, LinkedIn and Medium, and trained interns in content marketing and editorial processes.

Taught business communication, edited content for the departmental magazine and developed learning materials for personal development and leadership training.

Completed an M.Phil. in English Literature at Jamia Millia Islamia in 2020.

Completed an Advanced Diploma in Women and Gender Studies at the University of Delhi from 2017 to 2018.

Completed an M.A. in English Literature at Jamia Millia Islamia in 2016.

Completed a B.A. (Hons.) in English at the University of Delhi in 2014.