At Adfactors PR, I lead digital reputation management for QuestGlobal, WeWork India, and Meesho. I audit brand results across Google Search, Google News, ChatGPT, Gemini, Perplexity, and Google AI Overview.
I monitor keywords for misinformation, inaccurate AI responses, and other reputation risks, then validate AI-generated information and coordinate corrective escalations. I also analyze mentions for sentiment, competitor intelligence, and Share of Voice.
At Leo Burnett, I managed IKEA India's ORM across social, review, and search platforms. I handled customer engagement through Socie-ta and created sentiment dashboards and competitor reports using Simplify360.
At Ola Electric, I managed social media escalations, developed ORM performance dashboards, and created SOPs to improve escalation efficiency and reporting. Earlier, at [24]7.ai, I supported digital customers and analyzed interactions for service improvement opportunities.
