At Adfactors PR Pvt. Ltd., I conduct new business development pitch research for prospective and inbound clients across sustainable packaging, diagnostics, hospitality, and B2B tech. I turn industry and competitor findings into pitch narratives, including benchmarking on funding, market positioning, digital visibility, and brand authority.
I also conduct digital and social media audits and use Meltwater and Sprinklr to monitor market and competitor activity. I design and maintain Power BI dashboards tracking 10+ KPIs, including sentiment, media reach, Share of Voice, and engagement.
At Bloom Systems Pvt. Ltd. (Client: HGS), I conducted trend and competitor research and standardised Excel-based reporting templates, reducing manual data compilation by 20–30%. I also cleaned and checked data and synthesised quantitative and audience findings for reports and presentations.
Earlier, at Netimpact Solutions Pvt. Ltd., I conducted Share of Voice analysis and competitive media benchmarking, and built Excel KPI dashboards that improved reporting efficiency by 25%. At TeamLease Services (Client: Magicbricks), I monitored audience interactions and prepared campaign performance research reports across Instagram, Facebook, and Twitter/X.
