Open to opportunities

Arjoyita Roy

@arjoyitaroy

Online Reputation Management specialist protecting brand trust and de-escalating crises across global corporate channels.

India

Message

What I'm looking for

I’m looking for a full-time corporate role where I can own ORM and brand response, de-escalate crises quickly, and deliver consistent tone and template-driven solutions—open to remote/WFH while partnering across teams to protect brand trust.

I’m a results-driven Online Reputation Management (ORM) Specialist with a strong corporate background guarding customer sentiment, brand perception, and high-stakes crisis communications across retail, e-commerce, and digital platforms.

In my recent roles, I’ve led time-sensitive, brand-aligned communication during major disruptions, coordinated multi-stakeholder workflows for accuracy and compliance, and maintained structured documentation to protect customer experience.

At 1Target, I spearheaded high-volume ORM operations—monitoring, analyzing, and responding across core social channels—and successfully de-escalated 50+ critical social media crises, including posts directly tagging C-suite leaders. I also authored ORM response frameworks and tone-of-voice guidance adopted cross-functionally, translating sentiment insights into actionable recommendations for executive leadership.

I bring hands-on execution from Groupon and beyond, engineering response templates for consistent omnichannel messaging and improving loyalty through feedback trend analysis. I’ve earned recognition through a Kaizen Award for workflow and cost improvements, and I continue to strengthen brand-safe communication through content and moderation work.

Experience

Work history, roles, and key accomplishments

Article Writer (Contract)

Contentlane

Mar 2025 - May 2025 (2 months)

Researched and structured audience-centric articles tailored to distinct corporate niches and brand targets. Delivered content aligned to specific branding goals and target reader needs.

Corporate Niche Targeting Brand Content Content Planning

Content Moderator (Contract)

Sheroes

Sep 2024 - Dec 2024 (3 months)

Reviewed community-generated content and monitored platform interactions to enforce community guidelines. Helped maintain a brand-safe user environment by applying moderation standards consistently.

Content Moderation Community Guidelines Enforcement Risk Management Brand Safety Quality Control Escalation Handling

Travel Consultant & Client Comms

BCD Travel

Dec 2023 - Mar 2024 (3 months)

Led brand-aligned client communications during large-scale travel disruptions, maintaining an empathetic tone across enterprise accounts. Coordinated with multiple stakeholders and maintained structured documentation and workflows to ensure communication quality and compliance.

Client Communication

Technical Recruiter

H.R. Remedy India

Jul 2023 - Nov 2023 (4 months)

Managed multi-stakeholder corporate engagement through applicant pipelines while preserving brand identity. Maintained talent pipelines with structured documentation and consistent relationship-management communication.

Technical Recruitment Talent Management Stakeholder Management Documentation Control Relationship Management Brand Identity

Lead Specialist, Content & ORM

1Target

Jul 2022 - Jul 2023 (1 year)

Spearheaded online reputation management by monitoring, analyzing, and responding to high-volume customer feedback across core social channels to protect national brand health. De-escalated 50+ critical social media crises, built ORM response frameworks adopted cross-functionally, and delivered sentiment insights to executive leadership.

Reputation Management De escalation Sentiment Analysis Team Coaching & QA Social Media Escalations

Customer Experience & ORM Specialist

Groupon

Nov 2020 - May 2022 (1 year 6 months)

Managed high-volume customer communications across chat and email while maintaining brand empathy and corporate identity. Engineered response templates and tone-of-voice frameworks to standardize omnichannel ORM workflows and recommended process/policy refinements based on customer feedback trends that improved retention and loyalty.

Online Reputation Management Vendor coordination Customer Loyalty Messaging

Technical Support & Customer Comms

Accenture

May 2020 - Sep 2020 (4 months)

Provided clear, empathetic technical support for US-market clients, drafting proactive network outage alerts and billing support communications. Identified customer experience improvement opportunities through interaction analysis and shared insights with leadership.

Technical Support Customer Communications Outage Alerts Writing Billing Support Interaction Customer Experience Empathetic

Freelance ORM & Tech Writer

Silicon India Media Services

Sep 2018 - Jan 2020 (1 year 4 months)

Produced thought-leadership and technical content for C-suite clients while performing digital review tracking and drafting professional brand responses across platforms. Maintained online brand credibility through consistent communication and content quality standards.

Technical Writing Thought Leadership Content Digital Review Tracking Brand Response Drafting Content Quality Assurance