At Mio Design, I manage ORM operations, campaign analytics and performance reporting for the Bajaj Auto–Pulsar account. I translate social conversations and campaign data into actionable client insights.
I track brand mentions, sentiment and emerging reputation risks, coordinating escalation and response recommendations with stakeholders. I also report on campaign performance across Instagram, Facebook, YouTube and X.
At IDFC FIRST Bank, I built and led a 9-member ORM First Level Response and Social Listening Command Centre team. I handled complex customer grievances with banking stakeholders, including matters involving RBI and the Banking Ombudsman.
Earlier, I worked in social listening and customer care at Reliance Jio Infocomm, Locobuzz Solutions and Hansa Direct Pvt. Ltd., and in anti-fraud and underwriting operations at Home Credit India Finance Pvt. Ltd. My experience also includes customer service reporting, sentiment analysis and campaign analytics.
