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Kurt Pennypacker

@kurtpennypacker

I'm a Product Designer specializing in UX research & testing), AR & VR experiences, design systems, UI/visual design and product leadership.

United States

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What I'm looking for

I seek a principal design role where I can help across various teams, clients or lines of business to combine human-centered design with emerging technologies and strategies to deliver frictionless user-centric experiences.

Multi-discipline Design Leader with 25+ years of experience spanning brand design, product design, UX/UI, research, and cutting-edge Extended Reality (XR) experiences. Proven executive in building design organizations, implementing scalable design systems, and delivering measurable business impact. Currently specializing in AR/VR spatial design and digital product design, with experience serving clients like H-E-B, Citi, AMD, and Dell. Expert at driving design thinking across cross-functional teams while bridging bands with human-centered design principles. Seeking strategic design opportunities to leverage years of understanding the relationship between forward-thinking technologies and brand experiences.

Experience

Work history, roles, and key accomplishments

Current

Design Consultant

Current

Pennypacker Design, LLC.

Jul 2016 - Present (9 years 3 months)

Provided UX and product design consulting, building prototypes, experience strategies, and responsive websites for clients including Hunt Gather, HP (via Projekt202), and Scout Health.

UX Design Prototyping Product Strategy Figma Webflow Responsive Design User Research Interaction Design

Sr. Product Specialist

Fair Worlds, Inc.

Mar 2020 - Jul 2025 (5 years 4 months)

Led UX/UI and product design for XR experiences, built Figma design systems, developed Unity UI, and managed marketing and app store publishing for clients including H-E-B, AMD, and Dell.

Unity Figma Design Systems User Testing AR VR Webflow Video Editing

Head of Product (Features & Design)

Otter Network, LLC.

Apr 2020 - Nov 2022 (2 years 7 months)

Led a design team to build a multi-camera streaming product, scaled a Figma multi-platform design system, conducted UX research, and collaborated with C-suite on product roadmap and documentation.

Product Leadership Figma UX Research Design Systems Web Design Documentation

Associate Director, Experience - Product Design

Jun 2017 - May 2019 (1 year 11 months)

Led product design projects and launched a responsive ecommerce design system across 18 international markets for Ingram Micro, directed user research, and managed UX resourcing.

Product & Design Design Systems User Research Wireframing UX Strategy Design Thinking

Associate Experience Director

Razorﬁsh

Jan 2014 - Jul 2016 (2 years 6 months)

Led multidisciplinary teams on digital experiences for clients like Citi and Southwest; drove UX for a credit card servicing platform that achieved a 36% completion rate and 58% return usage.

Team Management User Testing Service Design Interaction Design Analytics

Manager of Interaction Design

AbelsonTaylor, Inc.

May 2010 - Jan 2014 (3 years 8 months)

Established and led the User Experience Group, created collaboration processes and a tablet UI platform for Daiichi Sankyo, and managed a team of five UX designers.

Process Design Team Leadership Interaction Design

Co-founder / Creative Director

Stalelife, Inc.

Jun 2006 - Sep 2010 (4 years 3 months)

Oversaw agency creative direction and business strategy, designed a 10,000-product ecommerce site that generated over $1M in revenue, and led campaigns raising donations and engagement.

Creative Direction UX Business Strategy Ecommerce Branding Client Relations

Sr. Art Director

TransUnion

Apr 2001 - Jul 2006 (5 years 3 months)

Led design for web, email, and print projects for financial clients and built the first microsite for online credit card applications and payment collection for Bank of America.

Art Direction Web Design Motion Graphics Interactive Design

Graphic Designer / Web Video Producer

CareerTV.net

Jan 1998 - Oct 2000 (2 years 9 months)

Produced on-air video graphics, edited and encoded nationally broadcast television content for online streaming, and designed internal and external collateral.

Video Production Motion Graphics Graphic Design Video Encoding