At ABP Digital, I lead UX strategy and agile delivery for multi-platform digital products. I designed subscription purchase, payment, login, renewal, and account-management experiences, contributing to 9× growth in registrations.
I also directed CMS modernization and workflow redesign, reducing operational friction by 70%. I established accessibility-first standards and WCAG-compliant practices across consumer and internal platforms.
At Times Internet, Times Of India, I led UX transformation across news, video, and utility platforms. User-centred redesign initiatives drove 8× growth in app registrations within 10 months, while iterative improvements increased engagement by 30%.
Earlier, I designed web and mobile experiences at Network18 Media & Investments Ltd, WNS Global Services Pvt. Ltd, and IndiaMart InterMesh Ltd. My training includes Certified Usability Analyst courses from Human Factors International (HFI) and design thinking and UX design certifications.

