At Digital India Corporation, I lead UX strategy for national digital products serving 500K+ users. I redesigned institutional onboarding with DigiLocker and AICTE/NAAC validation, cutting drop-off from 67% to 31% and activation time from three weeks to about 10 minutes.
I previously redesigned the Public Enterprises Survey for the Ministry of Finance, reducing finance teams’ submission time from 3–4 weeks to about one week. At MelpApp, I led B2B SaaS UX and rebuilt file discovery, lifting engagement 32% and retention 16%.
I build design systems, run product discovery and research, and lead cross-functional teams toward accessible, measurable outcomes.
