Ksusha Lagunova

I’m a Social Media and Content Marketing specialist who builds and scales brand presence across digital platforms, blending strategic thinking with hands-on execution. I focus on social strategy, content production, influencer marketing, and campaign development—always with measurable results in mind.

At Surf Coffee®, I built the SMM department from scratch and led end-to-end content production with limited resources. I developed a long-term content strategy for brand positioning and audience engagement, supported 150+ coffee shops as internal clients, and established cross-functional processes with marketing and design teams to keep communication consistent across channels.

I also built and led an in-house team of five specialists (photographer, copywriter, designer, and social media managers). To keep progress accountable, I implemented a performance measurement framework with monthly and quarterly reporting, and drove organic growth while continuously improving key performance metrics.

Previously as an SMM & Influencer manager at Alpindustria, I developed and implemented social media strategy, coordinated content production and photoshoots, and managed influencer collaborations. I monitored performance through analytics, optimized workflows to meet business objectives, and delivered performance reports and insights.