Екатерина Бехтерева
@katebekhtereva
Influencer & social media strategist driving growth through creator partnerships.
What I'm looking for
I am an Influencer & Social Media Strategist with 7+ years building creator-driven growth for brands and experts across retail, education, healthcare, events, and expert niches.
I have led 60+ influencer campaigns and, as Head of Influencer Advertising at an agency, scaled influencer marketing into a structured revenue channel and managed cross-functional teams of 10+ specialists.
As a freelance marketing lead and strategist, I built and executed influencer and SMM strategies for 50+ projects, designed influencer funnels that generated stable inbound leads within 24–72 hours, and worked with micro, mid, and macro creators in long-term partnerships.
I focus on performance-driven campaigns, ROMI analytics, and creating scalable processes that align SMM, influencers, and paid promotion into one system to increase leads, sales, and brand awareness.
Experience
Work history, roles, and key accomplishments
Marketing Lead & Strategist
Freelance / Private Practice
Apr 2018 - Present (7 years 9 months)
Built and executed influencer and social media strategies for 50+ projects, managing campaign budgets from $1,000 to $10,000+ and generating stable inbound lead flows within 24–372 hours after launch.
Head of Influencer Advertising
Demis Group
Dec 2022 - Jul 2024 (1 year 7 months)
Built and scaled influencer marketing as a standalone revenue channel, led cross-functional teams of 10+ specialists, and managed campaigns with budgets up to 3,000,000 per project while creating workflows and analytics standards.
Education
Degrees, certifications, and relevant coursework
EYES MEDIA
Certificate, Project Management
2024 - 2024
Completed a Project Management Strategy course at EYES MEDIA in 2024.
Insta Schools
Certificate, Influencer Marketing
2023 - 2023
Completed an Influencer Marketing course at Insta Schools in 2023.
Russian State Financial and Economic Institute
Bachelor's Degree
Bachelor's degree from the Russian State Financial and Economic Institute.
Usatyy Marketer School
Certificate, Digital Strategy
Completed a course in Auto Funnels & Digital Strategy at Usatyy Marketer School.
Nioly Team
Certificate, Blogger Management
Completed a Blogger Management course at Nioly Team.
Feedback School
Certificate, Social Media Marketing
Completed an SMM Promotion course at Feedback School.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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