Екатерина Бехтерева

I am an Influencer & Social Media Strategist with 7+ years building creator-driven growth for brands and experts across retail, education, healthcare, events, and expert niches.

I have led 60+ influencer campaigns and, as Head of Influencer Advertising at an agency, scaled influencer marketing into a structured revenue channel and managed cross-functional teams of 10+ specialists.

As a freelance marketing lead and strategist, I built and executed influencer and SMM strategies for 50+ projects, designed influencer funnels that generated stable inbound leads within 24–72 hours, and worked with micro, mid, and macro creators in long-term partnerships.

I focus on performance-driven campaigns, ROMI analytics, and creating scalable processes that align SMM, influencers, and paid promotion into one system to increase leads, sales, and brand awareness.