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Kevin Robbins

@krobbins

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Experienced Front End / UI Developer | Focused on CX/UX/UI/a11y to ensure users' goals are met.

United States

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What I'm looking for

Combining my extensive frontend background and 10 years in hospitality, I'm eager to create digital journeys that delight users. Seeking roles that put my passion for UX and customer experience at the forefront

I'm a Front End / UI Developer with more than a decade of experience building, testing, and maintaining SaaS web applications and sites. I am passionate about user experience and the customer journey, bringing a customer-first approach with roots in my 10 years in the hospitality industry.

Throughout my career, I have been actively involved in all aspects of the product lifecycle, from requirements gathering to development, User Acceptance Testing (UAT), and release preparation. With strong communication skills, I have fostered collaborative relationships with designers, back end devs and other internal teams as well as external stakeholders and clients to translate customer needs and business goals into new development and features, ensuring project success.

Let's connect and discuss how my attention to detail, problem-solving skills, and passion for user experience can contribute to your organization's digital success.

Experience

Work history, roles, and key accomplishments

Current

Front End Developer

Current

self

Jan 2002 - Apr 2013 (11 years 3 months)

(Independent contract /freelance work for small businesses, agencies, and personal clients; completed alongside/between full-time roles)
• Delivered responsive websites, WordPress builds, and HTML emails tailored to client goals and timelines.
• Produced static and animated web banners and digital ads for campaigns.
• Advised clients on content structure, UX, SEO, and ongoing site improvements.

HTML CSS jQuery WordPress HTML Email Platforms SEO Strategy

AEM / UI Developer

Beacon Hill

May 2025 - Jun 2025 (1 month)

Used AEM (HTML, CSS, Photoshop) to update web pages and graphics, aligning them with the Spectrum Business brand. Developed Figma wireframes/mockups, optimizing for UX and accessibility. Edited Premier Pro video assets for brand consistency. Supported L&D Operations Team deliverables on a short-term project.

Front End / UI Developer

Insignia Group

Oct 2014 - Jul 2023 (8 years 9 months)

Cross-browser and cross-device UI frontend development work on Bootstrap theme-based .Net MVC B2B e-commerce web application w/multiple languages & themes. Primarily working in Visual Studio with HTML, CSS/sass, javascript, and jQuery with some Razor & C#. Build tools including gulp, npm, and yarn. Strong emphasis on user experience, responsiveness, and accessibility.

Bootstrap Visual Studio HTML JavaScript jQuery C#Azure DevOps ASP.NET MVC Razor Pages

Front End / UI Developer

RoundPoint Mortgage

May 2013 - Oct 2014 (1 year 5 months)

Coded 50+ responsive lead generating landing pages using Bootstrap, HTML, CSS & jQuery. Maintained and updated WordPress sites for company divisions. Customized WordPress theme code and CSS for RPMServicing.com. Integrated marketing tags and GA via GTM. Analyzed GA, Google Optimize, and webmaster tools for performance issues, A/B testing, and campaign success. Worked with third parties

WordPress Bootstrap HTML CSS JavaScript JQuery GTM

Front End / UI Developer

WebsiteBiz

Aug 2011 - Dec 2012 (1 year 4 months)

Created and managed content for digital marketing agency client sites using HTML, CSS, jQuery and various content management systems such as ExpressionEngine, Ektron, and CMS Made Simple. Led development and launch of foreign language websites for European markets. Led email marketing efforts using ExactTarget/Salesforce Marketing Cloud including creation & testing of 5+ HTML email campaigns/mo.

HTML CSS JavaScript JQuery Email Marketing Content Management Systems Web Content Management Localization

Web Developer | Social Media

AAA Carolinas

Apr 2008 - Aug 2011 (3 years 4 months)

Built & maintained web content (Dreamweaver, HTML, JS).
Led AAA Carolinas 2011 redesign, integrating content/look across platforms (Travelocity, etc.).
Crafted high-performing emails & social media (Twitter, FB) with .5% CTR boost.
Increased user engagement through social media & share bar implementation (5% CTR).
Tracked brand sentiment (NC/SC) & optimized user experience.

HTML CSS Email Layouts Email Marketing Digital Marketing Social Media

Web Coordinator/Developer

Start Advertising & Marketing

Sep 2007 - Mar 2008 (6 months)

Crafted dynamic web experiences using HTML/PHP, Dreamweaver, Photoshop, and Flash, collaborating with project managers and the web team to bring digital campaigns to life.

Photoshop Flash HTML PHP

Web Specialist

University of Texas at Arlington

Jul 2004 - Jul 2007 (2 years 11 months)

Office of Finance and Administration:
• Supported the development of web applications, ensuring functionality and accuracy through comprehensive reviews and testing.

Central Library's Digital Media Studio (DMS):
• Empowered faculty, students, and staff in the Digital Media Studio by providing instruction, technical assistance, and curriculum development for multimedia and web projects.

HTML Web Development Content Management Multimedia Authoring Tools Print Production