Looking for a job

Kristína Horanská

@kristnahoransk

Message

I build and grow e-commerce products through customer insight and commercial ownership.

Slovakia

Message

What I'm looking for

I'm focused on e-commerce Product Owner roles where I can turn customer insight, purchasing behaviour and performance data into priorities across product, pricing, customer journeys and growth.

I founded HØRA, a digital-first wellness business, taking an online yoga studio and digital products from concept through launch, monetisation and iteration. I used customer feedback, purchasing behaviour and performance data to improve products, pricing, offers, messaging and customer experience.

Now, I advise founders on digital product, brand and business strategy while managing work across websites, launches, content, email and digital channels. I bring hands-on commercial ownership, prioritisation and stakeholder communication to e-commerce Product Owner roles.

Experience

Work history, roles, and key accomplishments

Current

Founder & Social / Brand Strategist

Current

Independent

May 2026 - Present (4 months)

Advise three founders on digital product, brand and business strategy, defining positioning, offers, customer journeys and priorities aligned with commercial goals. Facilitate stakeholder sessions to synthesize insights and manage workstreams across websites, launches, content, email and digital channels.

Product Strategy Brand Strategy Customer Journey Mapping Stakeholder Management Prioritization Digital Channels Performance Analysis

Founder & Creative / Social Lead

HØRA

Jan 2023 - Jan 2026 (3 years)

Founded and operated a digital-first wellness business, taking an online yoga studio and digital products from concept through launch, monetisation, customer experience and iteration. Defined target customer, product direction, value proposition, pricing, launch plans and end-to-end digital customer journey.

Product Management Customer Discovery Pricing Strategy Customer Journey Performance Analysis Organic Marketing Instagram Community Management

Social Media & Email Marketing

Burton Snowboards CZ/SK

Feb 2022 - Nov 2022 (9 months)

Translated global campaign requirements into localised social and email execution for the Czech and Slovak markets. Planned product and seasonal communications across the customer journey, from awareness to owned-channel engagement.

Social Media Marketing Email Marketing Localization Campaign Management Stakeholder Coordination