Open to opportunities

Kristina Kaldenbach

@kristinakaldenbach

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Marketing event leader driving demand generation, ABM, and revenue growth for B2B technology.

United States

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What I'm looking for

I seek a marketing role focused on event-driven demand generation and ABM where I can drive pipeline, collaborate cross-functionally, and scale measurable programs.

I am a marketing and events professional with 9+ years of experience specializing in tradeshow and conference management, demand generation, and content creation within the B2B technology space. I have a proven track record of increasing event-sourced pipeline and converting event leads into high-value opportunities through integrated campaigns and account-based strategies.

In past roles I scaled event programs and ABM initiatives to deliver measurable revenue impact — for example, growing event-associated pipeline from $500K to $2M and producing $1M in pipeline via an AI-powered ABM program. I collaborate cross-functionally with sales, finance, and leadership to set KPIs, manage budgets, optimize campaigns, and produce compelling content that drives awareness and SQLs.

Experience

Work history, roles, and key accomplishments

Current

Demand Generation Manager

Current

Unravel Data

May 2025 - Present (5 months)

Owns and executes an account-based demand generation strategy across digital channels and events to meet pipeline goals and optimize conversion rates using marketing AI platforms.

Account Based Marketing Demand Generation Email Marketing Content Creation Webinars

Senior Event Manager

Tidelift

Sep 2021 - Mar 2025 (3 years 6 months)

Planned and executed event strategy and integrated marketing campaigns that grew event-sourced pipeline from $500K to $2M and drove 40% of closed deals from events.

Event Strategy Field Marketing Account Based Marketing Budget Management Content Marketing Cross Functional Collaboration

Public Relations Coordinator

Life Care Centers of America

Jan 2020 - Sep 2021 (1 year 8 months)

Managed social media and communications for 200+ facility pages during COVID-19 and produced collateral and content to support admissions and fundraising efforts.

Public Relations Social Media Management Content Creation Community Engagement

Marketing Coordinator

Propex GeoSolutions

Jul 2017 - Aug 2019 (2 years 1 month)

Planned and executed event and social media strategies for trade shows, raising brand awareness and supporting ARR growth while producing marketing literature and managing budgets.

Social Media Strategy Content Writing Graphic Design Lead Support CRM

Lead Associate

GameTime

Aug 2015 - Jul 2017 (1 year 11 months)

Coordinated an annual sales meeting for 200+ staff, qualified and routed leads to sales, and managed website content including product descriptions and renderings.

Event Coordination Lead Qualification Content Management Product Copywriting