Fallon Goode
@fallongoode
Creative and energetic professional that thrives on cross functional collaboration.
What I'm looking for
As a seasoned event management and marketing professional, I excel in leading strategic marketing, operations, and execution of events. With a proven track record of elevating brand experiences, I thrive in fast-paced environments that require creative problem-solving and collaboration. My expertise spans event planning, marketing campaigns, and team productivity, with a focus on delivering exceptional customer service.
Throughout my career, I have successfully managed high-profile events, including the annual Advisor Conference, and have developed workflows to increase team productivity. I am well-versed in utilizing marketing automation tools such as HubSpot and Salesforce to track event registrations, update customer accounts, and launch targeted marketing campaigns.
With a strong background in sales and training operations, I am confident in my ability to drive results-oriented marketing strategies that drive business growth. I am a self-starter who is passionate about continuing to elevate brand experiences through dynamic event management and strategic marketing.
Experience
Work history, roles, and key accomplishments
Event Operations + Marketing Associate
Potomac
Mar 2023 - Present (2 years 3 months)
Lead strategic marketing, operations, and execution of events for Potomac, a tactical money manager.
Event Coordinator, Sales + Training Operations
Hydrafacial
Oct 2021 - Nov 2022 (1 year 1 month)
Responsible for the back end of all sales and training team events, in the US and Canada.
National Event Associate
Compass
Feb 2022 - Sep 2022 (7 months)
Utilized Bizzabo for event registration tracking and management, updating internal attendee tracker for Exec.
Senior Talent Acquisition Specialist
Compass
Apr 2021 - Feb 2022 (10 months)
Partnered with Leadership and Investors to hire senior leaders as the company prepared for their April 2021 IPO.
Lead Recruiting Coordinator
Compass
Apr 2020 - Apr 2021 (1 year)
Partnered with Leadership and Investors to hire senior leaders as the company prepared for their April 2021 IPO.
Recruiting Coordinator
Compass
Apr 2019 - Apr 2020 (1 year)
Partnered with Leadership and Investors to hire senior leaders as the company prepared for their April 2021 IPO.
Education
Degrees, certifications, and relevant coursework
Pennsylvania State University
Bachelor of Arts, Print Journalism & Political Science
Completed a Bachelor of Arts in Print Journalism and Political Science with a Minor in International Studies, focusing on effective communication and understanding of political systems.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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