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Krista Borley

@kristaborley

Fashion merchandising and styling specialist at Short Story, coaching stylists and delivering personalized styling for petite clients.

United States
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At Short Story, I provide peer leadership and coaching across the styling team while maintaining a top-performing personal styling portfolio. I analyze performance data, client feedback, and styling trends to help improve team results and the client experience.

As a Stylist at Short Story, I styled petite clients and curated coordinated boxes using internal technology platforms, with performance above the company’s target KPIs. At Stitch Fix, I styled clients across Women’s and Kids categories and contributed client feedback to the Merchandising team; my work contributed to more than $15 million in company revenue.

At Quiksilver, I held merchandising and licensing roles, including Director of Merchandising, where I managed a $160 million retail business and led a team of 10. Through The Borley Consulting Group, I specialize in recruitment and also work as a styling and wardrobe consultant and personal shopper.

Experience

Work history, roles, and key accomplishments

MS

Merchandise Manager

Michael Stars

Dec 2008 - Sep 2009 (9 months)

Managed merchandise operations and strategies.

PS

Senior Merchandise Manager

PJ Salvage

Apr 2007 - Jul 2008 (1 year 3 months)

Managed merchandise operations and strategies.

Dermalogica logoDE

Senior Merchandise Manager

Apr 2008 - Apr 2008 (0 months)

Managed merchandise operations and strategies.

Phillips Van Heusen Inc. logoPI

Sales/Merchandise Manager

Mar 2005 - Apr 2007 (2 years 1 month)

Managed sales and merchandise operations.

EL

Merchandiser/Account Executive

Ecko Unltd/G-Unit Ladies

Dec 2003 - Mar 2005 (1 year 3 months)

Managed merchandise and account operations.

GI

Account Executive

Guess Inc.

Jul 2002 - Nov 2003 (1 year 4 months)

Managed account relationships and sales.

Nordstrom logoNO

Associate Buyer

Jun 2001 - Jul 2002 (1 year 1 month)

Assisted in buying and merchandising activities.

Education

Degrees, certifications, and relevant coursework

FT

Fashion Institute of Technology

Bachelor's Degree, Fashion Merchandising Management

Bachelor's degree in Fashion Merchandising Management from the Fashion Institute of Technology, part of the State University of New York.

FT

Fashion Institute of Technology

Associate's Degree, Fashion Buying and Merchandising

Associate's degree in Fashion Buying and Merchandising from the Fashion Institute of Technology, part of the State University of New York.

Tech stack

Software and tools used professionally

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