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Konstantin Gorshenev

@konstantingorshenev

Senior Data Analyst at Innova Distribution who improved Ragnarok Online acquisition forecasts and helped optimize marketing budgets with MMM.

Turkey

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What I'm looking for

I'm looking for my next big challenge in a data-focused role.

At Innova Distribution, I enhanced acquisition prediction models for Ragnarok Online, contributing to more precise marketing forecasts and less variance between planned and actual campaign revenue and spend. I also led the adoption and implementation of Robyn’s Marketing Mix Model, helping the marketing team optimize budget allocation across channels.

At Yandex, I researched a customer propensity modeling approach using logistic regression via BigQuery ML. Combined with insights from a company hackathon, the work helped develop a targeted advertising feature that contributed to increased advertising revenue and an estimated 60% improvement in campaign budget efficiency for users.

At UCHi.RU, I collaborated with the analytics team on A/B tests for product features and played a role in designing a user rating system. During this period, the platform achieved a 7.5% ARPU increase and up to 30% MAU growth.

Earlier, at Russian Textbook Corp., I led marketing plan analytics and developed a reporting system, contributing to MAU surpassing 25M+ and partner revenue increasing by over 180%. I bring experience across product and marketing analytics, predictive modeling, and A/B testing, and I’m looking for my next challenge in a data-focused role.

Experience

Work history, roles, and key accomplishments

Marketing Analyst

Nexters

Mar 2025 - May 2025 (2 months)

Engaged for marketing performance analysis, including retargeting, cohort traffic forecasts, and mobile analytics for the Hero Wars project.

Marketing Analytics Retargeting Cohort Analysis Mobile Analytics

Senior Data Analyst

Innova Distribution

Sep 2022 - Sep 2024 (2 years)

Enhanced acquisition prediction models for Ragnarok Online, reducing variance between planned and actual campaign revenue/spend. Led adoption of the Robyn Marketing Mix Model to optimize budget allocation.

predictive modeling Marketing Mix Modeling Budget Optimization Ragnarok Online

Senior Data Analyst

Yandex

Jan 2021 - Aug 2022 (1 year 7 months)

Researched customer propensity modeling using logistic regression via BigQuery ML, contributing to a new targeted advertising feature for high-value clients. The feature improved campaign budget efficiency by an estimated 60%.

Logistic Regression BigQuery ML predictive modeling Targeted Advertising

Data Analyst

UCHi.RU

Jan 2020 - Dec 2020 (11 months)

Collaborated on A/B testing for new features and contributed to the design of a user rating system. These initiatives aligned with platform objectives, achieving a 7.5% ARPU increase and up to 30% MAU growth.

A B Testing Product Analytics Rating Systems ARPU

Growth Analyst / Head of Digital

Russian Textbook Corp.

Sep 2018 - Dec 2019 (1 year 3 months)

Led marketing plan analytics including forecasting and attribution models, contributing to surpassing MAU by 25M+ and increasing partner revenue by over 180%. Developed a reporting system and trained 10 staff in Google Analytics.

Marketing Analytics Forecasting Attribution Modeling Google Analytics Reporting

Lead Internet Marketing Specialist

Интернет Медиа Гид

Jan 2018 - Aug 2018 (7 months)

Managed and optimized digital marketing campaigns for real estate lead generation, utilizing performance metrics to improve ROI.

Digital Marketing Lead Generation ROI Optimization Performance Metrics

Digital Marketing Specialist

Freelance

Jun 2015 - Dec 2017 (2 years 6 months)

Engaged in diverse digital marketing and project management contracts for various clients, including projects with IT-Agency and AKIT, contributing to the Black Friday 2017 initiative.

Digital Marketing Project Management Campaign Management