At NxtWave Disruptive Technologies, I lead and mentor a team of 10 writers, working with global stakeholders on B2B marketing campaigns. By making messaging more human, I helped improve overall user engagement by 60%.
I also brought in 30% more leads for NxtWave Intensive’s webinars by adjusting WhatsApp and email communications. I developed marketing collateral and data-driven infographics for digital and print media.
Before that, I crafted campaigns for 20+ brands at What's In A Name Creatives, across F&B, real estate, healthcare, education, and other sectors. I directed a social-cause campaign featured on Ads of the World and worked on ATL, BTL, and digital campaigns.
