Open to opportunities

Kitty Lilly

@kittylilly

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Dynamic iGaming content writer with a passion for SEO.

Kenya

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What I'm looking for

I am looking for a role that allows me to create impactful content while collaborating with innovative teams in a dynamic environment.

I am a dynamic and results-driven iGaming content writer with three years of hands-on experience in producing SEO-optimized content for online casinos, sportsbooks, and affiliate marketing platforms. My expertise lies in crafting engaging reviews, blog posts, and guides that not only increase traffic but also drive user engagement. I have a demonstrated ability to meet deadlines and adapt my voice for diverse audiences, ensuring that my content aligns with business goals.

Throughout my career, I have developed compelling iGaming content, optimized over 100 pieces to boost organic reach by 20%, and collaborated with SEO and design teams to create interactive, keyword-rich user experiences. My work has consistently helped increase monthly site traffic and improve rankings for key industry terms, showcasing my commitment to delivering performance-driven content that converts and ranks.

Experience

Work history, roles, and key accomplishments

Current

iGaming Content Writer

Current

Gorillazap

Jan 2024 - Present (1 year 7 months)

Developed compelling iGaming content, including slot reviews, how-to guides, and casino blogs. Optimised over 100 pieces of content, boosting organic reach by 20% within six months.

Keyword Research Content Strategy Content Marketing Technical SEO

Content Writer

iGamingtoday.com

May 2022 - Dec 2023 (1 year 7 months)

Wrote SEO-focused articles for casino and sports betting audiences, helping increase monthly site traffic by 18%. Maintained editorial calendars and coordinated with freelance contributors for timely delivery.

Content Strategy On Page SEO Affiliate Marketing Lead Generation

Junior Content Writer

iGamingAfrika

Mar 2021 - Apr 2022 (1 year 1 month)

Produced Africa-targeted casino and sportsbook content, helping grow regional traffic. Assisted in keyword research, content planning, and CMS uploads.

Keyword Research Content Planning Tone Refinement

Education

Degrees, certifications, and relevant coursework

Technical University of Mombasa

Bachelor of Science, Marketing

2016 - 2020

Completed a Bachelor of Science in Marketing at the Technical University of Mombasa, graduating in 2020. This program provided a strong foundation in marketing principles and strategies.