Open to opportunities

Gisera Matanda

@giseramatanda

Message

Results-driven content and sales specialist focused on SEO and revenue growth.

Kenya

Message

What I'm looking for

I seek remote or flexible roles combining SEO content strategy and revenue-focused sales, with growth, autonomy, and cross-functional collaboration.

I am a results-driven Content & Sales Specialist with experience creating SEO-optimised SaaS and e-commerce content while driving revenue through digital and field sales. I produce long-form guides, case studies, API documentation, and high-converting product listings that improve visibility and conversions.

I have secured high-authority backlinks, leveraged platforms like WordPress and Shopify, and used SEO tools including Semrush, SurferSEO, and Helium 10 to increase organic traffic and search rankings. My sales experience spans cold calling, prospecting, email outreach, appointment setting, and account follow-up across global markets.

I work well in remote and flexible environments, contribute to community and affiliate marketing, and combine market research with hands-on content execution to support growth for B2B SaaS, e-commerce, iGaming, and affiliate clients.

Experience

Work history, roles, and key accomplishments

Current

iGaming Content Writer

Current

Multiple Affiliate Clients

Jan 2018 - Present (7 years 9 months)

Created high-ranking casino reviews, bonus guides, and how-to content across USA, UK, and Australia markets using on-page SEO and competitive research to boost affiliate conversions.

Affiliate Marketing On Page SEO Competitive Research Copywriting Market Research

Content Specialist

TrackingMore

Jun 2023 - Jun 2025 (2 years)

Led keyword research and produced SEO-optimized SaaS content including long-form guides, case studies, and API documentation, increasing organic traffic to blogs and product pages and securing high-authority backlinks.

SEO Keyword Research API Documentation Backlinks WordPress Content Promotion SEMrush

Content Marketing Contractor

Channelwill

Nov 2024 - Dec 2024 (1 month)

Created in-depth product reviews and comparison content for e-commerce tools and hosting providers and conducted competitor research to inform content strategy.

Product Reviews Competitive Research Content Strategy seo writing Copywriting

Content & Community Marketer

ParcelPanel

Mar 2024 - Jun 2024 (3 months)

Produced Shopify merchant success stories and trend-based e-commerce content while engaging in Shopify forums to address merchant needs and position the brand as a leading post-purchase solution.

Content Writing Community Engagement Shopify Case Studies Copywriting SEO

E-commerce Copywriter

Freelance

Mar 2018 - Jun 2021 (3 years 3 months)

Wrote optimized product descriptions for Amazon, Shopify, Etsy, and eBay merchants and advised clients on SEO, pricing optimization, and product positioning to improve listing rankings.

Product Listing Keyword Research Copywriting Amazon Shopify Etsy SEO

Remote Sales Executive

Freelance

Mar 2019 - Dec 2020 (1 year 9 months)

Sold website hosting and digital products to global clients via cold calling, email outreach, and online presentations, prospecting and qualifying leads to book appointments and close sales.

Cold Calling Prospecting Sales Presentations Lead Qualification CRM Account Management Closing

Field Sales Representative

Jubilee Insurance Company

Oct 2018 - Feb 2019 (4 months)

Sold insurance products through field prospecting and community engagement, conducting needs assessments and consistently exceeding monthly sales targets while improving client onboarding.

Field Sales Prospecting Onboarding Networking Relationship Building