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Carl EdwardsCE
Open to opportunities

Carl Edwards

@carl_bond

iGaming content writer and editor specializing in SEO-driven casino and sportsbook content.

Kenya
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What I'm looking for

I seek a role producing high-quality, SEO-driven iGaming content with opportunities to lead content strategy, improve conversions, and work across international markets.

I am an iGaming content writer and editor with over 3 years of experience producing SEO-optimized, compliance-aware content for online casinos, sportsbooks, affiliates, and review sites.

I have written and edited 500+ long-form iGaming articles and detailed 3,000-word reviews, covering software providers, payment methods, game guides, and jurisdiction-specific legislation for markets including Canada, Europe, LatAm, and Africa.

I have led content teams and managed editorial workflows, overseeing writers and editors while delivering content strategies, audits, and conversion-focused landing pages that improve traffic and conversions.

My approach combines rigorous research, SEO tools, and clear storytelling to produce compliant, engaging content that builds user trust and ranks well in search engines.

Experience

Work history, roles, and key accomplishments

Upwork logoUP
Current

iGaming Content Writer

Jan 2023 - Present (2 years 9 months)

Produce SEO-optimized casino software provider reviews and editorial analysis for international markets, delivering ~3,000-word structured reviews and local legislation coverage to drive traffic and compliance.

OS

iGaming Content Writer & Editor

Oken Solutions

Jan 2024 - Jan 2025 (1 year)

Delivered 500+ long-form iGaming articles including in-depth casino reviews, game guides, payment tutorials and regulatory breakdowns, and provided monthly content strategy and audit reports to clients.

Education

Degrees, certifications, and relevant coursework

Carl hasn't added their education

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Carl Edwards - iGaming Content Writer - Upwork | Himalayas