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Michael Oluwafemi

@michaeloluwafemi

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SEO-driven iGaming content expert creating high-ranking, engaging content for global audiences.

Canada

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What I'm looking for

I am looking for a role that allows me to leverage my SEO expertise and passion for gaming to create impactful content while collaborating with innovative teams.

With 10+ years as an iGaming writer and SEO strategist, I create high-performing content that consistently ranks on page one for competitive keywords. I specialize in crafting SEO-driven casino reviews, strategy guides, and affiliate content that boost organic traffic and conversions for operators and affiliates.

My experience spans established European markets and emerging regions across LATAM, the UK, the US, and Africa. I understand local regulations, player behaviors, and technical SEO, ensuring content strategies are both compliant and impactful.

I’m skilled in tools like Semrush, Ahrefs, and Google Analytics to identify growth opportunities, close content gaps, and optimize performance. I work closely with technical SEO teams, developers, and marketers to deliver content strategies that align with broader business goals and deliver measurable results.

Experience

Work history, roles, and key accomplishments

Current

iGaming Writer

Current

ClickOut Media

Jun 2025 - Present (2 months)

Wrote iGaming content for ClickOut Media, specializing in various aspects of the online gaming industry. Focused on delivering high-quality and engaging articles.

IGaming Content Writing SEO Online Gaming Digital Marketing

Current

Crypto Casino Bonus Content Writer

Current

Crypto Casino Bonus

Jun 2025 - Present (2 months)

Developed and executed high-quality, SEO-optimized content strategies tailored to the fast-evolving world of crypto casinos and iGaming. Produced comprehensive casino reviews and bonus guides, increasing site engagement and supporting a noticeable growth in monthly organic traffic.

SEO Content Strategy Content Creation Keyword Research Affiliate Marketing Google Analytics SEMrush Ahrefs

Current

Content Writer

Current

Esports Insider

Jun 2025 - Present (2 months)

Created engaging content for Esports Insider, focusing on the esports industry. Contributed to articles and features that resonated with the target audience.

Content Writing eSports Journalism Content Creation Editing

Current

Freelance iGaming Writer

Current

Upwork

Feb 2025 - Present (6 months)

Provided freelance iGaming writing services through the Upwork platform. Delivered diverse content for various clients in the iGaming sector.

Freelance Writing IGaming Content Creation Client Management SEO

Current

Senior Content Editor

Current

GorillaZap

Feb 2019 - Present (6 years 6 months)

Served as a Senior Content Editor, overseeing content quality and strategy. Managed editorial processes and ensured content met high standards.

Content Editing Content Strategy Team Leadership Quality Assurance Editorial Management

Content Specialist

SEOBROTHERS

Jul 2024 - Present (1 year 1 month)

Worked as a Content Specialist, focusing on SEO-driven content strategies. Implemented techniques to improve search engine rankings and organic traffic.

Content Strategy SEO Keyword Research Digital Marketing

Content Creator

Tori Media OÜ

May 2024 - Present (1 year 3 months)

Created diverse content as a Content Creator for Tori Media OÜ. Developed engaging materials across various platforms.

Content Creation Marketing Social Media Copywriting

Freelance iGaming Writer

Content Lab

Dec 2023 - Present (1 year 8 months)

Provided freelance iGaming writing services for Content Lab. Produced articles and reviews for the online gaming industry.

IGaming Freelance Writing Content Creation SEO Research

iGaming Writer

KenyaBetting.co.ke

Nov 2023 - Present (1 year 9 months)

Wrote iGaming content specifically for the Kenyan market. Focused on local regulations and player preferences.

IGaming Localization SEO Market Research Content Strategy

Freelance iGaming Writer

PayGamble

Apr 2023 - Present (2 years 4 months)

Contributed as a freelance iGaming writer for PayGamble. Developed content related to online gambling and payment methods.

IGaming Freelance Writing Online Gambling Payment Systems Content Marketing

Content Writer

Revpanda

Feb 2022 - Present (3 years 6 months)

Worked as a Content Writer, producing various types of content for clients. Focused on delivering high-quality and engaging written materials.

Content Writing Copywriting Editing Research

Education

Degrees, certifications, and relevant coursework

Nile University of Nigeria

Bachelor's degree, Computer Science

2010 - 2014

Studied Computer Science at Nile University of Nigeria, completing a comprehensive curriculum from 2010 to 2014. Gained foundational knowledge and skills in various aspects of computer science.