Michael Oluwafemi
@michaeloluwafemi
SEO-driven iGaming content expert creating high-ranking, engaging content for global audiences.
What I'm looking for
With 10+ years as an iGaming writer and SEO strategist, I create high-performing content that consistently ranks on page one for competitive keywords. I specialize in crafting SEO-driven casino reviews, strategy guides, and affiliate content that boost organic traffic and conversions for operators and affiliates.
My experience spans established European markets and emerging regions across LATAM, the UK, the US, and Africa. I understand local regulations, player behaviors, and technical SEO, ensuring content strategies are both compliant and impactful.
I’m skilled in tools like Semrush, Ahrefs, and Google Analytics to identify growth opportunities, close content gaps, and optimize performance. I work closely with technical SEO teams, developers, and marketers to deliver content strategies that align with broader business goals and deliver measurable results.
Experience
Work history, roles, and key accomplishments
iGaming Writer
ClickOut Media
Jun 2025 - Present (2 months)
Wrote iGaming content for ClickOut Media, specializing in various aspects of the online gaming industry. Focused on delivering high-quality and engaging articles.
Crypto Casino Bonus Content Writer
Crypto Casino Bonus
Jun 2025 - Present (2 months)
Developed and executed high-quality, SEO-optimized content strategies tailored to the fast-evolving world of crypto casinos and iGaming. Produced comprehensive casino reviews and bonus guides, increasing site engagement and supporting a noticeable growth in monthly organic traffic.
Content Writer
Esports Insider
Jun 2025 - Present (2 months)
Created engaging content for Esports Insider, focusing on the esports industry. Contributed to articles and features that resonated with the target audience.
Freelance iGaming Writer
Upwork
Feb 2025 - Present (6 months)
Provided freelance iGaming writing services through the Upwork platform. Delivered diverse content for various clients in the iGaming sector.
Senior Content Editor
GorillaZap
Feb 2019 - Present (6 years 6 months)
Served as a Senior Content Editor, overseeing content quality and strategy. Managed editorial processes and ensured content met high standards.
Content Specialist
SEOBROTHERS
Jul 2024 - Present (1 year 1 month)
Worked as a Content Specialist, focusing on SEO-driven content strategies. Implemented techniques to improve search engine rankings and organic traffic.
Content Creator
Tori Media OÜ
May 2024 - Present (1 year 3 months)
Created diverse content as a Content Creator for Tori Media OÜ. Developed engaging materials across various platforms.
Freelance iGaming Writer
Content Lab
Dec 2023 - Present (1 year 8 months)
Provided freelance iGaming writing services for Content Lab. Produced articles and reviews for the online gaming industry.
iGaming Writer
KenyaBetting.co.ke
Nov 2023 - Present (1 year 9 months)
Wrote iGaming content specifically for the Kenyan market. Focused on local regulations and player preferences.
Freelance iGaming Writer
PayGamble
Apr 2023 - Present (2 years 4 months)
Contributed as a freelance iGaming writer for PayGamble. Developed content related to online gambling and payment methods.
Content Writer
Revpanda
Feb 2022 - Present (3 years 6 months)
Worked as a Content Writer, producing various types of content for clients. Focused on delivering high-quality and engaging written materials.
Education
Degrees, certifications, and relevant coursework
Nile University of Nigeria
Bachelor's degree, Computer Science
2010 - 2014
Studied Computer Science at Nile University of Nigeria, completing a comprehensive curriculum from 2010 to 2014. Gained foundational knowledge and skills in various aspects of computer science.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
contentbyfemi.comSocial media
Job categories
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