At Continuum Global, I worked with Google's Product Marketing teams on 14 GTM campaign launches across approximately 78 markets. I localized positioning and messaging within Google's guidelines and coordinated launch timelines across PMM, QA, and delivery teams.
At Sunstone, I grew seat bookings by 90%+ by researching customer needs and rebuilding program positioning, value propositions, and messaging across the website and app. I also created sales battlecards covering 50+ competitors and took new programs to market with cross-functional teams.
I used AI-assisted Voice of the Customer and sentiment analysis to identify churn triggers, contributing to 56% product adoption through behavior-triggered re-engagement campaigns. I also built onboarding journeys around student and alumni stories, lifting early engagement by 28%.
Earlier, I built positioning and campaign content at Kolum Agric Company, conducted competitor and keyword-gap research at Raptor Supplies, and supported community and learning programs at Mind Purpose Leadership. My product marketing work includes customer education, lifecycle journeys, and funnel and cohort analysis.
