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Tejaswini Mittal

@tejaswinimittal

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Senior writer and content strategist building creative concepts that boost brand engagement.

India

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What I'm looking for

I’m looking to own end-to-end content and creative strategy—working with stakeholders, turning cultural and performance insights into campaigns, and using AI to streamline workflows and improve audience impact.

I’ve led end-to-end creative projects at Burson in Gurgaon, coordinating stakeholders across client and internal teams to deliver timely, high-quality execution. I developed creative concepts and content strategies for global brands like Coca-Cola, Diageo, and Haleon.

I also drove AI adoption inside the team—integrating AI tools into workflows and developing custom agents—so we could improve team efficiency by 40%. I’ve streamlined project workflows with shared trackers, SOPs, and process improvements for better collaboration and delivery visibility.

Before that, at Purple Sketch Digital, I managed content strategy and execution for 8–10 concurrent client accounts, led 5+ freelance writers, and built editorial calendars informed by cultural and social media trends. Earlier, I wrote long-form and digital content for B2B SaaS and tech clients, applying SEO best practices to grow organic visibility.

Experience

Work history, roles, and key accomplishments

Senior Writer

Burson

Oct 2023 - May 2026 (2 years 7 months)

Managed end-to-end creative projects, coordinating stakeholders across client and internal teams to ensure timely delivery and high-quality execution.

Creative Strategy Content Strategy Project Management Stakeholder Management AI Tools Workflow Optimization Content Performance Thought Leadership