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Khristina AlicabaKA
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Khristina Alicaba

@khristinaalicaba

Lead generation specialist and economics graduate skilled in outreach, data organization, and communications.

Philippines
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What I'm looking for

I seek a role where I can apply outreach and data organization skills to drive qualified leads, collaborate cross-functionally, and grow in marketing or business development.

I am a results-driven lead generation specialist and B.S. Economics candidate with experience executing targeted outreach campaigns across social platforms like Reddit and Facebook, generating 20+ qualified leads monthly and improving outreach efficiency by ~20% for a private healthcare/pharma client. I combine analytical training with practical communications experience from student organization leadership and event operations to build contact pipelines, manage follow-ups, and produce clear promotional materials.

I am also experienced in one-on-one instruction and instructional design, having improved primary students' academic performance while creating clean learning materials using Canva and CorelDRAW. I am organized, adaptable, and proficient in Google Sheets, data organization, and documentation, and I collaborate effectively to meet project goals and streamline processes.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

UC

University of the Philippines Tacloban College

Bachelor of Science, Economics

Grade: Cum Laude

Activities and societies: Marketing and Promotions Head of Eastern Visayas Regional Economic Convention; Tickets Committee Deputy Head for Dance Wars 2023; member of UPTC Economic Society and UPTC Runggiyan.

Expected Bachelor of Science in Economics degree with Cum Laude honors from University of the Philippines Tacloban College, completed in July 2025.

Tech stack

Software and tools used professionally

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Khristina Alicaba - Lead Generation Specialist - Private Healthcare/Pharma Client | Himalayas