Open to opportunities

Khalena Nasser Silva

@khalenanassersilva

Message

Business intelligence consultant turning market data into executive insights and decision-ready reports.

Germany

Message

What I'm looking for

I’m looking for a full-time role where I can build executive-ready BI and dashboards, turn competitive and retail data into decisions, and keep strengthening my Business Intelligence & Data Science foundation through hands-on analytics.

I’m an analytics and business intelligence professional with 5 years’ experience across tobacco, FMCG, and wind energy. I partner across Operations, Commercial, Brand, and Finance to turn market, competitor, and Nielsen/IWSR retail data into actionable executive decisions.

In my most recent consulting work, I led S&OP across 4 regions and built the reporting that guided commercial planning—supporting 50% revenue growth. I also owned annual P&L modeling, including budget vs. actuals variance tracking, and produced 10+ executive-grade reports annually for internal forums and a joint venture board.

I’ve driven go-to-market intelligence for multiple super-premium launches, translating consumer insights, market sizing, and competitive positioning into results (including 15% international sales volume growth). I’ve also created frameworks for market entry evaluations and designed strategy-ready analyses using Nielsen retail and IWSR data.

Now in Hamburg, I’m deepening my technical foundations through an MSc in Business Intelligence & Data Science while writing my thesis. As a Working Student Competitive Intelligence, I’m deploying a pilot AI agent for self-service competitive intelligence and building benchmarking systems and deep-dive Power BI analyses to help stakeholders make faster, better decisions.

Experience

Work history, roles, and key accomplishments

Current

Competitive Intelligence Working Student

Current

Nordex Group SE

Sep 2025 - Present (11 months)

Deploying a pilot AI agent for self-service competitive intelligence, including competitor mapping, data curation, and response optimization. Developing turbine-data benchmarking systems and building Power BI reports to support stakeholder performance discussions.

AI Agents Competitive Intelligence Data Curation Response Optimization Benchmarking Power BI Turbine Data Analysis

Sr. International BI Consultant

C.A. Ron Santa Teresa

Mar 2024 - Aug 2025 (1 year 5 months)

Produced 10+ executive-grade reports annually for internal forums and a joint venture board. Restructured and led S&OP across 4 regions, owned annual P&L modeling, and led go-to-market intelligence for 3 super-premium product launches.

Executive Reporting S&OP P&L Modeling Market Intelligence Consumer Insights Market Sizing Stakeholder Management

International BI Consultant

C.A. Ron Santa Teresa

Dec 2022 - Feb 2024 (1 year 2 months)

Developed the company’s first market entry evaluation framework to structure investment decisions for executives. Built global industry analyses using Nielsen retail and IWSR data and helped lead a company-wide finance dashboard in Power BI.

Industry Analysis Benchmarking Strategy Development Nielsen Data Power BI Workshop Facilitation

Business Intelligence Analyst

C.A. Ron Santa Teresa

Apr 2021 - Nov 2022 (1 year 7 months)

Engineered the first market prioritization model using a probabilistic framework to quantify growth scenarios. Built an advertising digital tracking dashboard in Excel and supported ad hoc performance market and CAPEX analyses.

Growth Scenario Quantification Ad Tracking Performance Analysis

Technical Project Manager

Condor Agency

Jun 2020 - Nov 2020 (5 months)

Managed delivery of data dashboards for B2B tech clients using Power BI and Looker Studio. Led cross-functional developer and designer teams and maintained client relationships to ensure deliverables matched business objectives.

Project Management Dashboarding Power BI Looker

Education

Degrees, certifications, and relevant coursework

International School of Management (ISM)

Master of Science in Business Intelligence & Data Science, Business Intelligence & Data Science

2025 -

MSc in Business Intelligence & Data Science. Writing a thesis and currently pursuing the degree.

Universidad Católica Andrés Bello

Business Management Diploma, Business Management

2023 - 2023

Completed a Business Management Diploma focused on foundational management topics.

Universidad Metropolitana

Bachelor of Science in Production Engineering, Production Engineering

2014 - 2021

Activities and societies: Captain/goalkeeper of the Women’s Football team (2014–2019). Sport Coordinator, Student Council (2016–2018), created the first multi-sport tournament (+100 students) and participated in the 2017 student political movement.

Bachelor of Science in Production Engineering. Completed undergraduate studies while actively participating in university sports and student leadership.