At Xpert PPC, I lead performance marketing strategy across Google Ads and Meta Ads for B2B and B2C lead generation and customer acquisition. I build campaign structures around search intent and business objectives, then use conversion tracking and analytics to improve performance.
For a U.S. eCommerce account, I migrated bidding to Target ROAS, restructured the product feed, and deployed dynamic remarketing—delivering 553% ROAS and $32.7K in conversion value at $23.85 cost per conversion. At Desert Farm, I manage paid search and paid social campaigns, including Google Shopping and Performance Max.
