Kevin Smith

End-to-end ownership of the TELUS Health Medical Alert (THMA) pendant, part of the Senior Care / LivingWell Companion line — transforming the Personal Emergency Response Services (PERS) experience for Canadians.

-Led the RFI process to identify, evaluate, and select a new Medical Alert pendant device and monitoring partner, assessing vendors against detailed requirements and a weighted scoring mo

- “voice of the customer” for all aspects of product development including feature requirements, feature backlog grooming, feature rollout planning, use case/story definition, and sample approvals
- Develop and direct all Software/hardware requirements and work with CTO to plan integration phases with the SecureNet platform
- Work directly with the CTO to set priorities and drive towards committed

-Product champion and the main “voice of the customer” for all aspects of product development including; Backlog grooming, product feature requirement planning, use case/story definition, and sample approvals
- Agile / AgileSafe sprint team iteration planning; worked closely with the Product Owner and Scrum Master to set priorities and drive toward committed release schedules with all software and

Worked as Associate Product Manager at Johnson Controls.

-Territory representative/Consultant for Best Buy and Future Shop locations across the GTA.
-Provide product training and management on the Vizio TV product assortment to 28 retail stores (Best Buy & Future Shop).
-Plan and attended store training sessions, and trade shows in order to increase product awareness with industry sales associates and managers.
-Maintain all product demos to ensure prop

As an Associate Product Manager, I helped to analyze market data to make intelligent decisions, chart the course, and then captain products toward its intended destination.

- Supported 3 Canadian Product Managers across multiple categories; Video Surveillance, Audio/Video, Fire, Intrusion, Networking, Wire, CVAC, and Structured Cable product lines
- Managed monthly and non-monthly sales promotio

Worked as Owner / Operator at Socially Awkward Digital Marketing Management.

Consulting on the side with Books of the Dead Press by lending my marketing strategies and social media tactics to help drive sales and leverage more customer and community interactions.
In short... having fun doing some cool marketing things and seeing what happens.

- Planned, organized and coordinated new product launches through the product life cycle to optimize margins and meet the corporate growth objectives
- Project leader; authored functional specifications when required, drove internal scheduling, critical path timelines and coordinated between different functional areas (sales, marketing, manufacturing, design, purchasing and quality control) and e

- P&L responsibilities covering the Callaway, Top Flite, Odyssey, and Ben Hogan product lines.
- Planned, organized and coordinated new product lines from conceptual stages through the product life cycle to optimize margins and meet the corporate/customers growth objectives (i.e.,uPro & uGO golf GPS units).
- Project leader; authored functional specifications when required, drove internal sche

- Conducted quarterly reviews of products within my portfolio to ensure proper life cycle potential and challenging items when required.
- Monitored competitive activity and maintained a constant vigil over competitive markets.
- Monitored on a quarterly basis sales and margins of products in my portfolio and report directly to the director of marketing & product development with my sku rational

- Developed promotional material and sales strategies as required by sales force or specific distribution channels such as; Home Depot, Canadian Tire, Menards, Rona, Wal Mart, Home Hardware, Costco and various buying groups.
- Conducted marketing comparison (SWOT) & cost analysis to determine acceptable GM% and profitability for all new products as well as any cost re-examinations to existing prod

- Helped maintain Movado Group brands for all of Canada (Esquire, Movado, Concord)
- Receiving stock, transfer of stock, inventory control, checking product, availability (internal/external) customer service and inside sales

Graduated with Distinction

Digital Marketing, SEO, SEM, direct marketing

Apr 2020