Kesi Beselia

Implemented end-to-end design customization using Figma, Adobe Creative Suite, and other tools. Conducted comprehensive user research, including 50+ interviews and survey analysis, to develop prototypes and customer journey maps.

Led a team of 7 staff members, overseeing daily operations related to employment, compensation, and employee relations. Compiled reports summarizing financial performance in alignment with business objectives, and proposed actionable recommendations based on quantitative data.

Conducted negotiations with 4 tour agencies from 3 different countries to arrange for groups of tourists to visit Georgia. Spearheaded business expansion into new markets by optimizing our user-friendly website for SEO, establishing connections and partnerships with foreign agencies.

Orchestrated and executed over 50 successful events, establishing direct connections with voters and effectively communicating the party's stance on key issues. Achieved a 15% increase in party awareness within the first year, surpassing projected expectations and contributing significantly to improved electoral results.

Directed a team of 5 staff members in the creation and implementation of all new campaigns. Negotiated successful agreements with 5+ construction projects, strategically offering promotional cards to new owners of luxury condos, resulting in a 5% client increase within a 3-month timeframe.

Successfully influenced the appointment of a new Minister of Culture in the Georgian cabinet by executing successful marketing campaigns that conveyed citizen concerns to the government. Enhanced media relations as the primary contact, maintaining ongoing communication with target media organizations.

Completed a Bachelor of Business Administration with a focus on Marketing. Gained foundational knowledge in business principles and marketing strategies.