Open to opportunities

Ian Ford

@ianford

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Integrated marketing leader leveraging AI for creative solutions.

United States

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What I'm looking for

I am looking for a role that fosters innovation and creativity, where I can leverage my expertise in AI-driven marketing to drive impactful campaigns and contribute to a dynamic team.

With over 15 years of experience in integrated marketing, I specialize in leveraging AI tools to optimize campaign ROI and refine marketing systems. My proven track record includes scaling social engagement by over 300%, reducing production costs by 50%, and driving more than $900K in sales. As a Scrum Master certified professional, I excel in agile workflows and data-driven storytelling.

In my current role as Head of Creative and Senior Project Manager at Atlanta Influences Everything, I have led over 25 integrated campaigns that align with audience insights and brand goals. My collaboration with clients like Atlanta United has resulted in cohesive brand storytelling across multiple platforms. I am passionate about using AI tools such as MidJourney and ChatGPT to enhance content quality and efficiency in marketing.

Additionally, I have experience managing digital and interactive campaigns at 22Squared and have developed web properties that significantly increased user engagement. My commitment to innovation and creativity drives my work, and I am eager to continue exploring the intersection of marketing and technology.

Experience

Work history, roles, and key accomplishments

Current

Head of Creative & Senior Project Manager

Current

Atlanta Influences Everything

Jan 2015 - Present (10 years 6 months)

Led over 25 integrated campaigns (digital/social/experiential) that generated more than $900K in revenue, aligning with audience insights and brand goals. Utilized AI tools like MidJourney and ChatGPT to reduce production time by 50% and enhance content quality through machine learning in marketing.

Integrated Marketing Project Management AI Tools Social Media Growth Creative Direction

Founder

PIVOTR

Jan 2025 - Jan 2025 (0 months)

Designed, developed, and launched PIVOTR, a career intelligence platform powered by the OpenAI ChatGPT API, enabling users to discover personalized career pivots and side hustle recommendations. Engineered the full-stack experience using PHP, HTML, and AI prompt chaining, integrating OpenAI's LLM with custom UX logic to deliver real-time, adaptive insights.

AI Development Full Stack UX Design PHP HTML

Technical Producer

22Squared

Jan 2021 - Dec 2022 (1 year 11 months)

Managed digital and interactive campaigns for clients including Publix, NAACP, and Smithfield. Leveraged Agile workflows and tools such as Jira, Confluence, and Slack to achieve a 90% improvement in team efficiency.

Agile Workflows Jira Confluence Slack Cross Functional Collaboration

Web Developer

John Marshall Law School

Jan 2013 - Dec 2020 (7 years 11 months)

Designed and launched four new web properties, which led to a 60% increase in user engagement. Introduced web tools that reduced content update time by 75%, supporting improved marketing output.

Web Development User Engagement Content Management Web Design Marketing Output WordPress

Project Manager

AIE Community Giveback

Led a cross-functional team of over 100 volunteers to distribute more than 20,000 boxes of food during COVID. Secured community partnerships and managed social media outreach, resulting in 200% follower growth.

Project Management Volunteer coordination Community Partnership Team Leadership Event Management

Education

Degrees, certifications, and relevant coursework

Coursera, Google

Courses, AI & Marketing

Engaged in ongoing AI & Marketing courses through Coursera and Google, continuously enhancing skills in AI-powered creative strategies and marketing optimization. Focused on leveraging new technologies for improved campaign performance.

Morehouse College

B.S. in Mathematics, Mathematics

Grade: Full Academic Scholarship

Completed a Bachelor of Science in Mathematics at Morehouse College, supported by a full academic scholarship. Gained a strong foundation in quantitative analysis and problem-solving.

ScrumAlliance

Certification, Project Management

Obtained ScrumMaster Certification from ScrumAlliance, demonstrating expertise in Agile methodologies and project management. Applied these principles to improve team efficiency and project delivery.