Kerri Romeo

-Founder and lead creative behind a growing children’s accessory brand built on the mantra “Young, Wild, Free & Kind.” What started as a search for a well‑fitting hat for a 3‑month‑old has become a line of machine‑washable, flexible‑brim five‑panel hats, hand‑illustrated and designed in Canada, available across North America and Europe.
- Design and illustration of exclusive fabric prints and se

Through cobalt & clover, I provide freelance brand strategy, social media marketing, influencer recruitment, brand partnerships, content creation and design services to clients across lifestyle, travel, hospitality and retail. My focus is on building cohesive, beautiful campaigns that connect with real people and that scale.

Clients include: Starbucks Canada, Starbucks US, Travelzoo Canada, Good

• Oversaw the content strategy and team for Hudson’s Bay, The Room, Kleinfeld, TOPSHOP and TOPMAN on HBC’s Canadian social accounts.

• Managed the content strategy for the Hudson’s Bay Women’s category on HBC’s Canadian social accounts.
• Managed the social content strategy of the launch of ‘The Closet’ - a recurring capsule collection and for the launch of ‘The Grande Portage’ - HBC’s celebratory cross-country travel expedition to celebrate Canada’s 150th birthday and connect the Trans-Canada Trail.

• Managed content strategy, production and community management for
Starbucks Canada’s social channels effectively expanding audiences, increasing
awareness of the brand in Canada and driving transactions using both paid and
organic campaigns.
• Art directed, photographed and edited engaging social media content and wrote
supporting storytelling that reinforced brand voice, values and benefits.
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• Developed and produced unique events that creatively introduced Target to the Canadian market.
• Worked closely with experiential agency partners, social media and public relations teams to bring event ideas to fruition.
• Used research and trends to guide localized campaigns for individual Canadian markets like Target Beach, Target Road Trip and Grand Opening celebrations.

• Promoted and enhanced the HTC brand across Canada through the strategy and execution of creative marketing campaigns with telecom carrier partners, internal sales team, public relations teams, creative agencies, and translation services.
• Developed and managed the creation of new HTC device training collateral, launch promotions, contests, sales rep incentive programs and consumer-facing brand

- One of two paid travel intern winners selected from over 300 applicants around the globe.
- Co-created and ran a Canada-wide fundraiser and contest which raised $22,000 for G Adventures' non-profit organization Planeterra to build eyesight restoration clinics in Tibet.
Responsible for Global social media community engagement & growth
- Created content, planned communication calender and maintain

• Planning and execution of regional and national campaigns, events and sponsorships to support the growth and success of the Canadian retail, licensed store and foodservice Starbucks portfolio.
• Analyzed industry trends, customer behaviour, and competitive landscape. Tracked program investment and brand awareness.
• Provided brand expertise for Starbucks Coffee, Starbucks Card system, Seattle’s

Worked as marketing specialist, retail marketing at Starbucks.

Worked as marketing coordinator at Starbucks.

• Execution and design of marketing projects for 200+ location supermarket chain in Ontario including design of in-store and outdoor advertising.

- Responsive Design