Open to opportunities

Ken Tandy

@kentandy

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Innovative marketing professional with expertise in digital strategy.

United States

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can lead impactful digital marketing strategies and collaborate with a dynamic team.

I am an innovative marketing professional with over 10 years of experience in leading and managing digital marketing campaigns. My expertise spans across SEO, SEM, SMO, PPC, and display advertising, allowing me to effectively drive brand awareness and engagement across various platforms including Twitter, Instagram, and Facebook.

In my current role as the Director of Digital Strategy and Insights at Colorado School of Mines, I supervise a talented marketing team and oversee all aspects of website development and digital advertising for student recruitment. I have successfully implemented data-driven marketing strategies that have significantly improved our outreach and engagement metrics, including the stabilization and rebuild of our public-facing website.

Previously, I served as the Digital Marketing and Design Manager at Canvas Credit Union, where I led a team that received national recognition for our rebranding efforts. My passion for digital marketing is matched by my commitment to fostering a collaborative and innovative team environment, ensuring that we not only meet but exceed our marketing goals.

Experience

Work history, roles, and key accomplishments

Current

Director of Digital Strategy and Insights

Current

Colorado School of Mines

Apr 2020 - Present (5 years 2 months)

Supervised an eight-person marketing and website department, overseeing website development, advertising for student recruitment, and digital strategy. Managed and developed digital advertising campaigns across multiple platforms for graduate programs and brand awareness. Developed and presented advertising and website metrics using custom Google Data Studio reports to guide future efforts.

Digital Strategy Google Data Studio WordPress SEO SEM Mailchimp Zapier CRO Google Tag Manager

Digital Marketing and Design Manager

Canvas Credit Union

Jan 2017 - Apr 2020 (3 years 3 months)

Managed a team that received national industry awards for rebranding, brand awareness, new logo, and website redesign. Led the marketing team through the rebranding of an 80-year-old financial institution, achieving 50% brand recognition in Fort Collins within seven months. Supervised a UX/UI team in redesigning the canvas.org website and established a framework for responsive email marketing.

Digital Marketing Brand Management UX UI Design Email Marketing Social Media Marketing Content Marketing

Manager, Social Marketing

National MS Society

Feb 2016 - Dec 2016 (10 months)

Managed the social media content strategy for local accounts of major fundraising events like Walk MS and Bike MS. Trained social media coordinators nationwide on integrating national content strategy into their digital marketing plans. Developed the 2017 social media content plan based on data-driven performance analysis and managed paid social media advertising.

Social Media Strategy Content Planning Data Analysis Paid Social Digital Marketing Training

Digital Marketing and Communications Manager

SlimGenics

Feb 2014 - May 2016 (2 years 3 months)

Managed the creation and implementation of social media, email, online community, and blog strategies. Developed quarterly client newsletters, converting them from paper to digital format. Executed search advertising campaigns to generate new client interest and optimized website and blog engines for SEO using Google Analytics and Google Keyword Planner.

Digital Marketing Social Media Management Email Marketing SEO Google Analytics Google Keyword Planner Content Strategy

Social Media Specialist

Volume 9 Inc – Digital Marketing Agency

Mar 2012 - Jan 2014 (1 year 10 months)

Managed social media, both paid and organic, for a portfolio of 12-15 diverse clients. Oversaw online brand reputation management for all assigned client accounts. Developed and executed strategies to enhance client visibility and engagement across various social platforms.

Social Media Management Brand Reputation Paid Social Client Management Digital Marketing

Education

Degrees, certifications, and relevant coursework

Western Colorado University

Bachelor of Art, English

Activities and societies: Minor in Journalism

Completed a Bachelor of Art degree with a focus on English. Gained foundational knowledge in literary analysis, critical thinking, and communication skills. Also pursued a minor in Journalism, enhancing writing and reporting abilities.