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Kegan TanKT
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Kegan Tan

@kegantan

Director / CTO at Spartan Sports, building an integrated sports vending and online retail ecosystem to make playing sports easier.

Singapore
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What I'm looking for

I’m looking for collaboration opportunities, particularly around AI, sustainability, and healthy living through exercise.

At Spartan Sports Pte Ltd, I work on an integrated vending and online retail ecosystem for sports apparel, equipment, and supplements, with the aim of making playing sports easier. I’m interested in how AI can help sports and health businesses improve workflows and reduce repetitive tasks.

At Blackmagic Design, my communications work helped grow Asia’s media score fourfold in a year, then increased the PR score by 25% in the first two months of my next role. I’ve also worked across sports events, marketing, and business development, and completed NUS’s full stack development certification focused on the MEAN stack.

Experience

Work history, roles, and key accomplishments

Spartan Sports Pte Ltd logoSL
Current

Director / CTO

Spartan Sports Pte Ltd

Jul 2013 - Present (13 years 4 months)

Spartan Sports Pte Ltd is a 100% vending and online sports retailer. We aim to make playing sports easier so we offer sports apparel, equipment, and supplements for everyone to enjoy in our integrated vending and online retail ecosystem.
Shop Sports: www.crazybadman.com
You get 10% off your orders! www.crazybadman.com/palworldxcbm

Various Companies logoVC

Speaker / Moderator / Consultant / Freelance Copywriter / Publicist / Graphic De

Various Companies

Jan 2007 - Sep 2026 (19 years 8 months)

Worked as Speaker / Moderator / Consultant / Freelance Copywriter / Publicist / Graphic Designer at Various Companies.

HS

Financial Planner

Aug 2025 - Jun 2026 (10 months)

To give the best financial advice, I need full financial information and I was unable to really ascertain it well. I've decided not to move on this option as I only want to offer sound insights when I have the whole picture.

HSBC Life provides me the instruments to help the sports industry with their financial health. In my role in Crazybadman.com, I help many with their physical health. With HSB

Singapore Army logoSA

Captain (NS)

Singapore Army

Sep 2007 - Aug 2023 (15 years 11 months)

National Service Captain Artillery Officer with deep expertise in defence and brigade-level operations with insights into Division to Company level considerations. Participated in joint exercises with Taiwan, Thailand, India, and others.

Hosted senior delegation in joint sharing and more. Also was in-charge of manpower duties for a battalion of 200+, during active service from recruits, nsf, nsm

Blackmagic Design logoBD

Head Of Corporate Communications (Asia)

Blackmagic Design

Sep 2018 - Dec 2019 (1 year 3 months)

Oversaw and grew the PR team's capabilities across Asia. Since adopting this new role, PR score grew by 25% in the first two months. Got features in South China Morning Post, Straits Times, Hardwarezone, and more regional and top country broadsheets.

I was retrentched from this role before Covid-19 as the company wanted to outsource my function to the Public Relations agency based in Australia to

Blackmagic Design logoBD

PR Manager (Asia)

Blackmagic Design

Apr 2017 - Aug 2018 (1 year 4 months)

I handle Blackmagic Design's press output for Asia less Japan & China. In a year since joining, media score for Asia grew x4.
(1) Content Management, Generation, and Scheduling for stories from Asia
(2) Pitching press releases and garnering media exposure
(3) Sponsorship, CSR, and PR activation
(4) Profiling affiliates, influencers, external advocates that might speak at external and internal eve

Akzo Nobel Paints (Asia Pacific) Pte Ltd logoAL

Regional Senior Communications Executive

Jul 2013 - Jul 2014 (1 year)

Regional Communcations Roles
(SESA, Singapore, Thailand, Malaysia, Indonesia, Vietnam, India, Sri Lanka)
(1) Support South East South Asia (SESA) in press related activities and align countries communications to global direction and initiatives.
(2) Track and Analyze Press Visibility of Akzonobel and Competitors
(3) Re-evaluate and Tweak the Communications Plan for the best results
(4) Execute th

Singapore Badminton Association logoSA

Manager, Corporate Communications & Sponsorship (High Participation In-Charge)

Singapore Badminton Association

Sep 2012 - Jun 2013 (9 months)

I promote participation in badminton through a calendar of international, national and grassroots events. Engaging the press in the thrill of the game and the people on and off the court. This job is a hard hitting one with elements of broadcast, sponsorship, strategic planning, fund management, ultimately aimed at growing the badminton sporting economy and the joy of badminton play.

I left this

BS

Business Development Manager

BioBag Singapore

Jun 2010 - Jul 2011 (1 year 1 month)

I was charged with Marketing, Communications and Business Development. Tying the two together, I always tried to justify marketing spend by translating it to sales. Under my care, BioBag Singapore's Norway creatives were localised and retrofitted with a snazzy new look. The re-branding covered work-day materials to BTL materials like brochures and the like.
It was a great honour to bask with such

Singapore Sports Council logoSC

Marketing Executive Assistant

Singapore Sports Council

Mar 2007 - Aug 2007 (5 months)

I plugged a hole for the marketing executive that was being promoted. In his stead, I handled (under his direction), the marketing communications of WaterFest Singapore 07, Standard Chartered Singapore Marathon 07 and aided other account managers in their port folio.

I was asked to return after my internship and took it as another growth opportunity. It was great fun.

Singapore Sports Council logoSC

Intern

Singapore Sports Council

Apr 2006 - Sep 2006 (5 months)

It was a wonderful introduction to the public sector. I wrote Gebiz documents for RFQ and Tenders, co-ordinated the hiring of suppliers and ensuring their goods were delivered. I aided the manager with invitation and reception for Aviva Badminton Open and OSIM Triathlon. We also hosted foreign media and the sorts. It was great fun and a brilliant eye opener.

Education

Degrees, certifications, and relevant coursework

National University of Singapore logoNS

National University of Singapore

Professional Certification, Computer Science

2016 - 2016

Over 50 days, I attended 5 courses to cover full stack development.
(1) Coder in you
(2) Client Side Foundation
(3) Server Side Foundation
(4) Persistence and Analytics Fundamentals
(5) Security, Notification and Messaging Fundamentals

I'm a certified full stack developer, focusing on MEAN stack.

NN

National Council on Strength & Fitness - NCSF

NCSF Personal Trainer Certification Programme

Jul 2016 · Expired Jun 2018

University of London logoUL

University of London

BSc Business, Business

2009 - 2012

I took a business degree to complement my mass comm diploma. We live in a world where finances are based on agreements and ideas and no longer on the direct worth of an object. I took my degree as it's recognised and quizzes me on the fundamentals and the depth of business, an acumen I am in dire need of.

Temasek Polytechnic logoTP

Temasek Polytechnic

Communications & Media Management, Mass Communications, Marketing

2004 - 2007

I have a diploma in Mass Communications specialising in Marketing. In my final year, there was a pitch competition to a brand manager at APB. My team and I shared first place with another outstanding "marketing agency".

HC

Hai Sing Catholic

2000 - 2003

Tech stack

Software and tools used professionally

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