Keenan Caver

I am a dedicated Senior Data Analyst specializing in customer and digital experience (CX/DX), focused on journey optimization and experience measurement. I translate VoC and behavioral data into actionable insights that drive personalization and improved user outcomes.

At UPS I led research, analysis, and cross-functional delivery for DX and CxP use cases, scoped goals and audiences, and turned unified-profile data into measurement plans, dashboards, and decision-ready recommendations. I have executed global CX strategies, built mega-journey roadmaps, and developed business cases to guide technology prioritization.

My analytical work includes funnel, pathing, segmentation analyses, VoC topic modeling, and experimentation planning; I served as point of contact for CxP initiatives and coordinated SMEs and activation teams to monitor performance and manage iteration cycles. I also optimized journeys by simplifying support content and improving error messaging to boost self-service and reduce escalations.

I am proficient with digital analytics and experience management tools and passionate about data visualization and uncovering stories in large datasets. I collaborate closely with UX, strategy, and engineering to drive outcomes and align stakeholders through measurable, impact-focused analytics.