At Stoic Physique, I owned the product roadmap for customer acquisition and retention, aligning feature development with business goals to scale the sales pipeline to $980,000. I prioritized user stories for the Go High Level marketing automation platform and tested landing pages and ad creatives to optimize the customer journey.
At Steel Dynamics, I acted as product owner for the customer data layer in Segment CDP, defining requirements for ingestion, cleansing, and segmentation. I also developed Tableau dashboards and helped improve data reliability, reducing manual reconciliation efforts by 40%. Earlier, I managed digital product work at VistaMedia and served as Business Product Owner at Dominion Enterprises.
