Kayla Durham
@kayladurham
District and multi-unit retail leader driving customer experience, events, and sales optimization across 12+ stores.
United StatesWhat I'm looking for
I’m a district-focused retail leader with proven success driving multi-unit performance, customer experience, and event execution across 12+ locations in high-volume environments. I currently serve as General Manager and District Experience Lead, partnering with district leadership to deliver consistent brand execution.
I’m known for influencing without direct authority—coaching leaders, optimizing operational execution, and translating strategy into measurable results. I develop district event calendars, staffing plans, and scalable execution playbooks, then coach teams on event readiness, excellence, and post-event analysis.
Across roles from Assistant Retail Manager to District Experience Lead, I’ve led sales and traffic optimization through KPI & performance analysis, labor optimization, and brand standards. I also build client retention and community engagement through in-store events and visual merchandising execution.
Experience
Work history, roles, and key accomplishments
General Manager / District Experience Lead
Ulta Beauty
Mar 2021 - Present (5 years 4 months)
Leads store operations while overseeing district-wide customer experience and event execution across 12+ stores. Owns district events and execution standards, coaching leadership teams and driving brand consistency, visual standards, and guest experience.
Retail Store Manager
MAC Cosmetics
Aug 2020 - Mar 2021 (7 months)
Coaches and develops makeup artists to meet brand standards and performance expectations. Drives and analyzes sales performance and KPIs, and plans/executes in-store events and client retention initiatives.
Assistant Retail Manager
MAC Cosmetics
Apr 2019 - Mar 2020 (11 months)
Trains and coaches artists to improve performance and brand execution. Supports sales growth through KPI monitoring and assists with scheduling, payroll coordination, and operational documentation.
Retail Store Manager
Lily Rain
May 2018 - Apr 2019 (11 months)
Builds hiring and training programs to improve onboarding speed and retention. Directs visual merchandising strategies, launches client retention programs, and executes in-store events to support business growth.
Leads hiring, training, and retention initiatives and implements merchandising directives to increase engagement and sales. Executes high-impact store events aligned with brand strategy.
Store Manager
Bebe Stores, Inc.
Aug 2016 - Jun 2017 (10 months)
Manages daily store operations and customer experience, exceeding sales goals through team motivation and performance tracking. Executes visual merchandising standards to increase traffic and conversion.
Sales Manager
Bebe Stores, Inc.
Jun 2016 - Aug 2016 (2 months)
Exceeds individual and store sales targets and generates 20%+ of sales through clienteling and repeat business. Supports team-selling strategies to improve average transaction value.
Education
Degrees, certifications, and relevant coursework
Beauty Schools of America
Cosmetology Diploma, Cosmetology
Earned a Cosmetology Diploma from Beauty Schools of America.
Cleburne County High School
High School Diploma, High School
Earned a High School Diploma from Cleburne County High School.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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